Intercom, Inc.

AUGUST 17, 2018

As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Last year, we decided to test a new, more personalized landing page strategy for our Google AdWords campaigns.

User Testing 136

User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 93

Data Visualization Framework Product Strategy Analytic Tools 93

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. But what is SaaS product experience, and why should you focus on it? Several teams contribute to enhancing the product experience to drive SaaS sales.

Analytic Tools 85

Analytic Tools Feedback Software Research Software Product Research 85

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Usability testing can also come in handy.

User Testing 84

User Testing Feedback Software Analytic Tools Research Software 84

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 80

Customer Feedback User Testing Feedback Software Data Visualization 80

Userpilot

JANUARY 9, 2024

TL;DR A Single Ease Question (SEQ) is a simple yet effective method of quantitative usability testing. SEQ measures how easy or difficult a user finds different tasks on a scale of one to seven. you can issue them each time a user attempts a usability task ). you can issue them each time a user attempts a usability task ).

Data Visualization 85

Data Visualization User Testing Product Research Analytic Tools 85

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userpilot

JANUARY 10, 2024

It helps you create a user-centered design process and ensure your final product is what customers love. Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience.

User Testing 85

User Testing Research Software Analytic Tools Feedback Software 85

Userpilot

AUGUST 10, 2023

This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. That’s step 6.

Product Research 77

Product Research Analytic Tools Feedback Software Research Software 77

The Product Coalition

AUGUST 2, 2020

Customer experience is all about customers’ likes, dislikes, and how you treat them. To manage the customer experience as a one-time project is easy, but to remain consistent with it isn’t easy. If you lose any string from the CX panel, the entire customer experience program will collapse.

Customer Experience 78

Customer Experience User Testing User Friction Product Research 78

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 67

Customer Feedback User Testing Feedback Software Product Research 67

Userpilot

MAY 21, 2024

TL;DR UX design is a comprehensive process focused on creating meaningful and enjoyable user experiences, involving extensive user research and the application of a user-centric design philosophy. Short for user experience design , UX Design is a vital part of product development.

Customer Experience 52

Customer Experience User Testing User Experience Customer Feedback 52

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 76

Research Software Analytic Tools Feedback Software User Testing 76

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Customer Experience 92

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Research Software 77

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 83

Data Visualization Product Research User Testing Analytic Tools 83

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. UX (user experience) design is a broader concept.

User Testing 65

User Testing Product Research Data Visualization Feedback Software 65

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 79

Feedback Software Analytic Tools Research Software Customer Experience 79

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Identify friction points in the user experience using funnel analysis and path analysis.

Analytic Tools 88

Analytic Tools Research Software Data Visualization Feedback Software 88

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 79

Analytic Tools Research Software Data Visualization Product Research 79

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 75

Product Research Data Visualization User Testing Research Software 75

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 87

Data Visualization Feedback Software Research Software Analytic Tools 87

Userpilot

AUGUST 20, 2023

Here are the steps usually implemented in the Build phase: Conduct market research and define your target audience. Follow these steps in the Measure phase: Choose metrics to measure the success of your launch, such as customer acquisition cost , activation rate , PMF , NPS score , and CSAT score.

User Testing 70

User Testing Feedback Software Product Research Research Software 70

Userpilot

SEPTEMBER 14, 2023

Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit.

Product Research 75

Product Research User Testing Research Software Feedback Software 75

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. In a market with quickly evolving customer expectations, that’s not easy. Background. MRLN, a startup incubated by D. Shaw & Co.,

Product Research 75

Product Research Startups User Testing Reporting Tools 75

Userpilot

AUGUST 10, 2022

A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. What’s a minimum viable product (MVP)?

Product Research 65

Product Research User Testing Feedback Software Research Software 65

Userpilot

AUGUST 16, 2022

A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Case study experiments.

Research Software 87

Research Software Feedback Software Analytic Tools Customer Experience 87

Userpilot

AUGUST 21, 2024

Want to truly understand your customers and deliver experiences that keep them coming back for more? We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data. Better opportunities to create personalized customer experiences.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Research Software 79

Userpilot

FEBRUARY 21, 2022

During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. The post-launch phase is all about user onboarding.

Research Software 84

Research Software Feedback Software Onboarding KPIs Product launches 84

Userpilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. A heatmapping tool for collecting user engagement data and enhancing user experience.

Research Software 76

Research Software Data Visualization Feedback Software Analytic Tools 76

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? You want to ask the right questions in the right way to extract meaningful user sentiment insights. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 82

Product Research Feedback Software User Testing Customer Feedback 82

Userpilot

JULY 3, 2024

The short answer is: Because you can’t create a successful product without first knowing what your customers want. To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data. Such data is helpful for providing greater context and understanding of user behavior.

Data Visualization 56

Data Visualization User Testing Product Research Customer Feedback 56

Userpilot

MAY 23, 2024

You must deliver an excellent customer experience throughout the entire customer journey to stand a chance, especially against established players. In the article, you will learn how to build your customer experience strategy. What is customer experience and why is it important? Book the demo!

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Customer Satisfaction 52