Product Innovation Educators

FEBRUARY 24, 2025

From Personal Problem to Market Opportunity Anya found herself wanting to look more professional but discovered existing clothing services weren’t designed for busy professionals who prioritized efficiency over fashion. Through market research, she discovered her ideal customers weren’t whom she initially expected.

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The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

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Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. A/B testing : Testing two versions of the product or marketing collateral side-by-side.

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User Testing Research Software Market Research Product Research 101

Roman Pichler

AUGUST 11, 2020

Carry out qualitative market research like direct observation and problem interviews in order get to know the users, empathise with the individuals, and develop a thorough understanding of their needs. Carry out qualitative market research like direct observation and problem interviews.

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Vision User Testing Product Research Research Software 334

The Product Coalition

DECEMBER 21, 2020

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.

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Userpilot

DECEMBER 18, 2024

Usability testing : Observe how real users interact with your product while they perform specific tasks to help you identify usability issues. A/B testing : Compare two versions of your product or design to determine which performs better with users. Beyond these options, you can also dig even deeper with hypothesis testing.

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

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UX Studio: Product Management

AUGUST 17, 2018

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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The Product Guy

JULY 2, 2017

If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing. Who is the target audience/segment/customer? Which company should value the attributes you have to offer?).

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Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Airbnb failed to concept test its logo and faced ridicule due to its design.

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Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. Recruiting usability test participants via email.

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Product Innovation Educators

JULY 5, 2021

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Gabor Granger: another pricing test. 15:29] Tell us more about the pre-test.

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Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. They would then hand off a requirements specification to a project manager who would work with development and test to deliver the product.

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Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing uses both quantitative and qualitative data to evaluate how users perceive different designs.

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User Testing Product Research Data Visualization Feedback Software 102

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. As a marketer, you should create strategies that relate to prospective buyers and convert them into paying customers. In this post, you’ll discover the importance of message testing and how to get it right.

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Userpilot

SEPTEMBER 25, 2023

Concept testing is an integral part of designing UX that not only satisfies user needs but delights them. This article introduces various concept tests, shows you how to conduct them, and discusses ways to collect user feedback to gain actionable insights. In monadic tests, participants provide in-depth feedback on one concept only.

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Product Innovation Educators

MAY 23, 2022

I grew up in the old world of market research, which relied on slow, expensive focus groups. User testing is a way to get regular people to respond to any prompt—a marketing message, a product question, a discovery point. 18:22] How can we use user testing to better test hypotheses?

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Product Innovation Educators

OCTOBER 14, 2024

The future of product management will involve using more AI tools, like advanced language models and creating fake data for testing. Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. He mentions using tools like Perplexity.ai

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Alchemer Mobile

FEBRUARY 2, 2021

Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Now it’s time to put your app and positioning to the test. Register your domain (e.g.,

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Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

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Userpilot

MARCH 9, 2025

Usability testing: Observe users as they interact with your product to identify usability issues and collect feedback on user experience. A/B testing : Compare two versions of a product page, feature, or in-app element to see which performs better. E.g., Test different tooltip designs to find which gets more engagement.

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Research Software User Testing Analytic Tools Feedback Software 83

Userpilot

OCTOBER 19, 2024

A 14-day free trial is available for businesses to test the platform before committing. Conduct A/B testing on your surveys to ensure the design, questions, and timing drive higher engagement rates. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

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Feedback Software Analytic Tools Data Visualization Research Software 105

UX Planet

SEPTEMBER 14, 2024

Discover how to enhance user experiences by leveraging quantitative research, usability testing, and A/B testing to make informed, data-driven design decisions that lead to measurable results. Recruiting and Screening Participants Purpose : Recruiting the right participants for your surveys or usability tests is crucial.

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The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. As you study the people who use your product or might use it, patterns start to emerge.

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Research Software User Testing Analytic Tools Product Research 273

Userpilot

NOVEMBER 5, 2022

How can product managers use it to test assumptions and uncover opportunities? Using Discovery to Test Assumptions and Uncover Opportunities by Susan Stavitzki. To avoid wasting time and money on developing features based on flawed assumptions, always test them. Using Customer Discovery to Test Assumptions.

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Mind the Product

FEBRUARY 5, 2019

When product/market fit is owned by sales, business, or marketing leaders, product teams are forced to execute on biased user needs and market research. What happens if the research shows consumers want a features that decreases the margin? Finally, timing is a major concern for marketing teams.

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Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

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Alchemer Mobile

OCTOBER 16, 2018

Now that you have your ad creatives, it is time to begin testing to establish and define your niche audience. Testing, a staple for market research, directly appeals to measuring and improving the effectiveness of your campaign. You can always reduce your budget later. Calculate your LTV.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. It’s the method part that brings substance,” he said.

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User Testing Data Visualization Customer Feedback Research Software 141

Userpilot

AUGUST 29, 2023

TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on wider market trends early in the product development cycle, while market validation focuses on the specific product and its market potential after the ideation stage.

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User Testing Product Research Data Visualization Research Software 105

The Product Coalition

AUGUST 2, 2023

Essential Steps to bring your vision to develop a Rummy game In-Depth Market Research Embarking on your Rummy game development journey necessitates a solid understanding of the market and competition. Thoroughly identify and rectify any bugs or glitches, and conduct usability testing to gather valuable feedback from real users.

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Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. These are qualitative conversations, not quantitative testing. We are with Kristyn Corrigan.

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Userpilot

DECEMBER 15, 2023

Common examples include market demand, customer willingness to pay , or scalability. In addition, carry out market research to assess the competitive landscape and identify market gaps. After screening ideas, perform concept testing to evaluate how users perceive it and identify areas for improvement.

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

The Product Coalition

SEPTEMBER 21, 2020

In addition, the process of ideation and hypothesis driven testing increases the team’s ability to empathize with the users and come up with creative solutions to their pain points. Many companies, in fact, set up cross functional experimentation teams and use the test and learn mentality as their business transformation strategy.

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