Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. User personas stand in for users throughout the design of your product.

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Userpilot

JUNE 17, 2024

Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. The two main types of survey data are quantitative data and qualitative data.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. TL;DR Micro surveys are a streamlined form of traditional surveys designed to gather specific information. What are micro surveys and their benefits?

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights. What is a product feedback survey?

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

APRIL 29, 2024

How do you create a segmentation survey? How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool.

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

MAY 25, 2023

How can you translate a survey into a language that your users prefer? It also looks at the most common challenges that you can come across, goes into detail about two approaches to survey translation (human and automatic), and shares a few translation best practices. What is survey translation?

Feedback Software 98

Feedback Software Research Software Product Research Analytic Tools 98

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

The Product Coalition

SEPTEMBER 4, 2023

This spotlight represents your active customers who are reaching out with their feedback and requests. And customer requests are easy to pay attention to; for any mature company, there will be plenty of them. The problem with spotlight vision is that it can lead to a skewed understanding of the customer base as a whole.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Mind the Product

OCTOBER 8, 2018

This is a critical step, as the real user need is the seed from which any effective product has to grow. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Monday.com was positioned as a “Work OS” with high customization and intuitive visuals.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

OCTOBER 2, 2023

It’s easy to conduct generative research using concept testing , in-app surveys , user journey mapping, focus groups, and diary studies. You can improve user onboarding with generative research by conducting interviews, usability testing, and user journey mapping to uncover issues.

User Testing 105

User Testing Product Research Research Software Feedback Software 105

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Feedback Software 98

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. Interviews. Focus groups.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Alchemer Mobile

JUNE 15, 2024

Pulse is a powerful blend of AI methodologies that allows companies to analyze customer feedback to answer business questions, and discover what customers are really thinking. Alchemer Pulse responds to queries in human language to give users quick, accurate insights into customer feedback, at scale.

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 17, 2024

TL;DR A user persona is a fictional character representing a user type based on user research to ensure user-centered product design. Collecting high-quality data for personas ensures they are based on real user behaviors and needs. User persona : Useful for product development and user experience design.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 7, 2023

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies. These conclusions are data-driven insights.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105