Melissa Perri

JUNE 29, 2017

Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet. As a manager of Product Managers, you might be leading strategy for a larger part of the product and coaching your teams to discover and execute well.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision.

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 261

Product Research Product Management Product Manager Customer Experience 261

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 260

Agile Product Research User Testing Feedback Software 260

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I admit that in the past, I have been soured on “strategy” as a discipline.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

Vision 96

Vision User Testing Product Research Workshop 96

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery. And if so, what are the consequences for your product?

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 113

Product Strategy Research Software Strategy User Testing 113

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 80

Analytic Tools Research Software Feedback Software User Testing 80

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. First, prioritize your goals.

Data Visualization 87

Data Visualization Strategy User Testing Product Research 87

Mind the Product

NOVEMBER 13, 2017

He has been responsible for product strategy, UX, and teams consisting of product and project managers. Most “unicorns”, when they realize that they excel at both vision and tactics, either decide to start their own business, or very quickly get promoted out of the dualist role they’re currently occuplying. This is normal.

Research Software 139

Research Software Product Management Product Manager Management 139

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

UserVoice

JULY 28, 2017

Ben Horowitz touched passively on “micro-managing” in Good Product Manager/Bad Product Manager , reminding us that Product Managers should be more vision-focused than execution-focused : “Good product managers crisply define the target, the “what” (as opposed to the how) and manage the delivery of the “what.”

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

Research Software 126

Research Software Feedback Software Weak Development Team Data Visualization 126

Product Management University

NOVEMBER 21, 2022

Adding a product portfolio manager role (PPM) can unite disparate teams by rallying them around a single vision and establishing high-level milestones for the product portfolio as a whole. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? HR) across multiple industries.

White Paper 130

White Paper Research Software Management Management 130

Roman Pichler

JANUARY 9, 2018

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Minimise the amount of time you spend on product discovery in order to accelerate time-to-market. Do Just-Enough Product Discovery Work. Don’t Limit Product Discovery to New Products.

Product Research 166

Product Research Technical Advisors User Testing Research Software 166

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Mind the Product

OCTOBER 8, 2018

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

Product Research 159

Product Research User Testing Marketing Weak Development Team 159

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. Marketing-led growth focuses on expanding brand awareness and generating leads through content and ads.

Analytic Tools 76

Analytic Tools User Testing Onboarding KPIs Customer Experience 76

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. It feels like you’re giving up on your original vision and leaping into the great unknown. What is a pivot strategy? A pivot is a strategy to change the direction of your business.

Data Visualization 84

Data Visualization Research Software Customer Experience Analytic Tools 84

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Once you know where your market is, register your accounts and start posting or sharing content related to your soon-to-be-launched app to build a following.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

ProductPlan

JUNE 8, 2021

So when I tried coming up with my own mindset and mantra for improving product management, I found myself elevating above the flowcharts and execution strategies, looking for something more universal. Market research—Reveals how others tell their stories and perceive the audience. Ideation & validation—Uncovers more meaning.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want.

Branding 96

Branding User Testing Product Research Data Visualization 96

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You are a self-starter with the ability to work independently, articulate a vision, and execute it. About Feedly.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy. At a high level, regular product managers focus on business strategy, determining what the product should do and which customer needs it addresses.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

Research Software 112

Research Software User Testing Customer Experience Analytic Tools 112

The Product Coalition

MARCH 24, 2021

This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Therefore, the product management team collected several ‘Target Customer Scenarios’ by interviewing internal employees and some available market research. Business Model Generation.

User Testing 136

User Testing Research Software User Friction Customer Experience 136

The Product Guy

JULY 2, 2017

In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. If you are just starting out in your product management career it is important to look at where you fit in the market. What is your product vision?

User Testing 118

User Testing Product Research Analytic Tools Customer Experience 118

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

The Product HQ

JUNE 1, 2024

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light. A software product manager defines the product vision, strategy, and roadmap.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98