Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

The Product Guy

JULY 2, 2017

In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. If you are just starting out in your product management career it is important to look at where you fit in the market. What is your product vision?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Find the right balance between strategy and execution.

User Testing 301

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The Product Coalition

SEPTEMBER 4, 2023

And yet, useful improvements do not always add up to the desired results , especially when growth is a problem and the market is saturated with similar solutions. In this article, I talk about spotlight vision, when and how to switch focus, and provide six research ideas to consider when ready to broaden the view.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Talk

APRIL 17, 2024

You have this grand vision. What’s the vision? How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? The vision is flight level one for me. It is hard to do true research for a product vision.

Product Research 273

Product Research User Testing Data Visualization Research Software 273

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Melissa Perri

JUNE 29, 2017

Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet. As a manager of Product Managers, you might be leading strategy for a larger part of the product and coaching your teams to discover and execute well.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. My primary job is setting the product strategy and vision.

User Testing 230

User Testing Product Research Marketing Research Software 230

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 261

Agile Product Research User Testing Feedback Software 261

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 264

Product Research Product Management Product Manager Customer Experience 264

UX Studio

NOVEMBER 3, 2017

Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.

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The Product Guy

OCTOBER 8, 2024

At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy. What’s Next?

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 127

Product Strategy Research Software Strategy User Testing 127

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. Co ntinuous Product Discovery. And if so, what are the consequences for your product?

Product Research 281

Product Research Technical Review Feedback Software Research Software 281

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. First, prioritize your goals.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JUNE 17, 2024

Learning how to create a product-led growth strategy can transform your business. Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. Marketing-led growth focuses on expanding brand awareness and generating leads through content and ads.

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103

The Product Coalition

AUGUST 2, 2023

If you’ve ever dreamt of creating a card game app similar to the widely-loved Rummy, this comprehensive guide will take you through the essential steps to bring your vision to life. Conduct thorough market research to identify successful Rummy apps and discern their key features, user interface, and user feedback.

Research Software 139

Research Software Feedback Software Weak Development Team User Testing 139

Mind the Product

OCTOBER 8, 2018

However, his belief in his product vision drove him to solve a real problem experienced by thousands of women. Understand Your Competitors Through Market Research. So, a product manager should clearly identify their position in the product lifecycle and map out their market research strategies accordingly.

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Product Research User Testing Marketing Weak Development Team 183

Mind the Product

NOVEMBER 13, 2017

He has been responsible for product strategy, UX, and teams consisting of product and project managers. Most “unicorns”, when they realize that they excel at both vision and tactics, either decide to start their own business, or very quickly get promoted out of the dualist role they’re currently occuplying. This is normal.

Research Software 142

Research Software Product Management Product Manager Management 142

Mind the Product

NOVEMBER 1, 2017

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. In our context, it helps you predict the market reaction to your product and go-to-market strategy. Review Your Marketing Strategy.

Construction 139

Construction Workshop User Testing Customer Experience 139

UserVoice

JULY 28, 2017

Ben Horowitz touched passively on “micro-managing” in Good Product Manager/Bad Product Manager , reminding us that Product Managers should be more vision-focused than execution-focused : “Good product managers crisply define the target, the “what” (as opposed to the how) and manage the delivery of the “what.”

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Userpilot

JULY 16, 2024

Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Develop the product vision and expand on the strategy. At a high level, regular product managers focus on business strategy, determining what the product should do and which customer needs it addresses.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Management University

NOVEMBER 21, 2022

Adding a product portfolio manager role (PPM) can unite disparate teams by rallying them around a single vision and establishing high-level milestones for the product portfolio as a whole. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? HR) across multiple industries.

White Paper 130

White Paper Research Software Management Management 130

Roman Pichler

JANUARY 9, 2018

To get your focus right, consider using a tool like my Product Vision Board to capture your idea, and identify assumptions and risks. Minimise the amount of time you spend on product discovery in order to accelerate time-to-market. Do Just-Enough Product Discovery Work. Don’t Limit Product Discovery to New Products.

Product Research 167

Product Research Technical Advisors User Testing Research Software 167

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. Tech PMs work actively with product teams on the product vision and strategy. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. It feels like you’re giving up on your original vision and leaping into the great unknown. What is a pivot strategy? A pivot is a strategy to change the direction of your business.

Data Visualization 84

Data Visualization Research Software Customer Experience Analytic Tools 84