UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

The Product Coalition

JULY 6, 2022

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

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Startups User Testing Feedback Software Product Research 145

The Product Coalition

FEBRUARY 24, 2023

During our careers, we noticed specific issues that re-occur between CEOs and their CPO/VP product in early-stage startups. Early-stage startups are characterized by their fast-paced and dynamic nature, with teams working tirelessly to bring their products to market, validate their assumptions, and gain customer traction.

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Startups User Testing Feedback Software Customer Feedback 136

The Product Coalition

FEBRUARY 15, 2023

Startup/business/side-hustle ideas can be as exciting as they are scary. Few hours of online research. So I’ve repackaged the materials I’ve used or put together over the years into a Startup Idea Exploration Workbook. No previous startup knowledge required. What if no one wants what I have to offer? Dirty prototype.

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Startups User Testing Research Software Differentiation 134

The Product Coalition

NOVEMBER 27, 2023

A guide to vertical strategy implementation for SaaS startups: Tips included 1. Bowery Capital research found that vertical SaaS startups in the manufacturing, cannabis, transportation, and drones industries are expected to see continuing growth. Conducting market research is also essential.

Research Software 146

Research Software Feedback Software Reporting Tools User Testing 146

Product Innovation Educators

AUGUST 25, 2017

Tips for conducting consumer and market research for new products. Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. You have to identify the right target segment, understand a real problem they have, and learn what action to take.

User Testing 120

User Testing Market Research Product Research Research Software 120

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. How do they describe the category? What features are most appealing?

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Feedback Software Research Software Startups Product Research 178

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

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Research Software User Testing Product Research Customer Experience 211

Product Innovation Educators

JANUARY 13, 2020

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. I spend as much time as I can talking with customers, as well as doing quantitative market research.

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

SEPTEMBER 9, 2024

He has 30+ years of professional experience in product and leadership roles across large and small organizations and dynamic startups, and now devotes his time to teaching and helping others improve. Bio Chad McAllister, PhD, is a product management professor, practitioner, trainer, and host of the Product Mastery Now podcast.

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Research Software User Testing Customer Experience Analytic Tools 304

Product Innovation Educators

DECEMBER 18, 2023

In 2011, he founded Flashpoint, a first-of-its-kind deliberate innovation studio, to develop formative leaders and exceptional technology startups. He has also personally founded eight startups. In the context of doing pure startups, we were unencumbered by being part of a large corporation.

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The Product Coalition

FEBRUARY 1, 2018

While researching “market research”, I found it’s one of those topics that can be overwhelming, simply because I had to go through endless sources, most of which are very similar, and each carrying only a small piece of the puzzle. What’s Market Research? Do not confuse the term with “marketing research”.

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Market Research User Testing Product Research Research Software 68

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. While it’s true, you may have less opportunity to be strategic as a junior product person, Melissa says you can still flex those muscles. Preparing for the C-Suite.

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User Testing Product Research Customer Feedback Customer Experience 253

freshtrax

JULY 16, 2019

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Market Capitalization. SanBio Ltd.

Research Software 91

Research Software Reporting Tools Startups Data Visualization 91

Product Innovation Educators

NOVEMBER 12, 2018

The myth of innovation leads large companies like Lowe’s to believe they can’t behave like a startup. I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] I needed to prove out the theories I learned in academia as a behavioral economist.

Product Research 207

Product Research Startups Books Research Software 207

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

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Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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User Testing Product Marketing Marketing Product Research 183

Generation Focus

AUGUST 15, 2017

Isn’t this approach only for lean startups? The Truth About Minimum Viable Product Research Large companies should look at what their neighborhood lean startup does before they release a product. They research—a lot. A lean startup does research to figure out what their customers want and what the market needs.

User Testing 90

User Testing Startups Research Software Product Research 90

freshtrax

APRIL 11, 2019

According to the Bureau of Labor Statistics , 20% of startups fail within their first year, 50% fail by their fifth year, and 70% are done by year 10. With so many pressing matters at the forefront of an entrepreneur’s mind, there are many reasons why a startup may fail. Vested is a startup helping small businesses find new employees.

User Testing 75

User Testing Startups Product Research Customer Experience 75

Melissa Perri

JUNE 29, 2017

I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I went on being called a Business Analyst as I worked at banks and other financial services companies. It was all the same work I had been doing before, but now it had a different name. I liked this name.

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Product Research Product Management Product Manager Customer Experience 325

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Paul Graham tells startups, “Do things that don’t scale.”

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Research Software User Testing Analytic Tools Product Research 273

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

OCTOBER 19, 2024

Pricing : Userpilot offers flexible plans tailored to startups and mid-sized SaaS businesses, with pricing starting at $249 per month for the basic plan. Pricing : Qualaroo offers a free forever plan with all features included for startups and small businesses for up to 50 monthly responses.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Agile Product Research User Testing Feedback Software 270

The Product Coalition

DECEMBER 11, 2023

Startups also have a silent killer. Still, because startup life is so hectic — it might feel like business as usual. The reason I’m talking here primarily about startups is that they are much more volatile than larger companies. For startups, this can be the end. We are a startup, after all. And guess what?

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Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. What is it?

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Data Visualization User Testing Research Software Marketing 183

The Product Coalition

OCTOBER 2, 2024

Well, they need researchers to first find the right consumers, and the race to conduct consumer research quickly and effectively is always on the minds of company leaders. After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research.

User Testing 141

User Testing Data Visualization Customer Feedback Research Software 141

The Product Coalition

MARCH 9, 2020

Recently we decided to enter this market in our own company( JoySpot ), so I started studying this market heavily to learn how can a Startup penetrate it and be competitive versus titans like Tinder. If you don’t have time to read the whole article, I recommend you to go straight to the tips for startups in the end.

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Startups Marketing Reporting Tools Research Software 79

Intercom, Inc.

OCTOBER 15, 2020

While at the same time, the fact this is that every startup and every, almost every company struggles with sales in one way or another?” One of the things we always came back to (especially me having done seven startups) was that the hardest thing about starting a business is sales. .” I think the other part is marketing.

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Research Software Feedback Software User Testing Customer Experience 265

The Product Coalition

FEBRUARY 23, 2020

This is one of the most critical skills to learn as a Technology PM Continue reading on ProductCoalition.com ».

Market Research 88

Market Research Research Software Product Research Marketing 88

The Product Coalition

MARCH 3, 2023

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers.

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User Testing Research Software Feedback Software Product Research 156

Product Innovation Educators

FEBRUARY 16, 2018

A lot of larger organizations are trying to operate as a startup. They’re putting Lean Startup practices into action and seeing mixed results. New Podcast Episode for Product Managers & Innovators: Rookie mistakes in market research product managers must avoid – with Gerry Katz. Read more at [link].

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Product Management Product Manager User Testing Customer Feedback 120

Alchemer Mobile

JULY 11, 2019

“The average app loses 77 percent of its DAUs (Daily Average Users) within the first three days after the install” according to research conducted in late 2018 by Andreessen Horowitz general partner Andrew Chen and mobile intelligence startup Quettra. How do you maximize your opportunity? Know Thy Customer—and Thy Enemy.

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Research Software User Testing Feedback Software Customer Experience 220

The Product HQ

JUNE 1, 2024

Product managers who work at startups have their work cut out for them. Nowadays, sharpening your startup product manager skills has become more of a priority than they have ever been. Based on startup statistics shared by Embroker , around 90% of startups fail.

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Startups Product Management Product Manager Technical Review 52

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

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Product Research Data Visualization User Testing Customer Feedback 117

DISQO

MAY 10, 2018

Insurance startup, MRLN, validated a unique value proposition, customer obstacles, and a high-impact feature set by leveraging Alpha and not investing in development prematurely. MRLN, a startup incubated by D. The Fortune 500 are actively incubating startups like MRLN with the potential to disrupt industries. Background.

Product Research 75

Product Research Startups User Testing Reporting Tools 75

The Product Coalition

JUNE 9, 2020

I was attending a very small startup event where Gregory Culpin presented the company and its market vision. I’d been then asked to take over the marketing department on top of my previous responsibilities (product marketing and product management). I first heard of Elium , formerly known as Knowledge Plaza, in 2011.

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Research Software Startups Product Research Customer Experience 80