Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. The first step is cataloging the various sources of customer feedback.

Product Research 139

Product Research Feedback Loop Feedback Software User Testing 139

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Here are 10 guidelines to design high impact experiments.

Customer Experience 160

Customer Experience Data Visualization User Testing Product Research 160

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. However at Stripe, Product Ops’ primary focus is on providing value for the user. By handling a lot of the micro-level tasks, they free up PMs to work on a macro-level.

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. There are four key steps to follow: 1.

Data Visualization 87

Data Visualization Strategy User Testing Product Research 87

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. The user researchers use our platform for pretty much the same reason product managers do.

Product Research 104

Product Research User Testing Customer Experience Research Software 104

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 77

Data Visualization Analytic Tools Feedback Software Research Software 77

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 87

Data Visualization User Testing Analytic Tools Feedback Software 87

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. We’ve identified 12 types of tools to include in your product stack , ranging from asynchronous communication tools such as Slack and Microsoft Teams to user tracking and analysis tools including Pendo and Amplitude.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 70

Customer Feedback User Testing Feedback Software Product Research 70

Userpilot

JULY 16, 2024

We covered everything you need to know, from technical skills and responsibilities to a step-by-step roadmap for getting started. A traditional product manager prioritizes understanding customer needs and market trends. Create a product roadmap so you can prioritize features more easily.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. How NPS is Calculated. Additional NPS Questions.

Product Research 129

Product Research Customer Experience User Testing KPI 129

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 87

User Testing Feedback Software Analytic Tools Research Software 87

Userpilot

AUGUST 8, 2024

A well-defined product strategy contains four key elements – the product vision , target customers , goals , and product initiatives. To create an effective product strategy, you must first study the market to understand your target users and make sense of market trends.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Are you ready for the deep dive?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Userpilot

JANUARY 16, 2024

ChatGPT can create broad multi-year roadmaps that prioritize the most critical feature requests , ideas, or improvements. Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. ChatGPT performs market research.

ChatGPT 83

ChatGPT Data Visualization Onboarding KPIs Research Software 83

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 77

Product Research Data Visualization User Testing Research Software 77

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. This could be a relatively low-fidelity prototype or a fully working MVP with just enough functionality to add some value to your users. Ready to get started?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. This means collecting feedback data to measure customer satisfaction.

Feedback Software 86

Feedback Software Research Software Analytic Tools Product Research 86

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 79

Research Software Analytic Tools Feedback Software User Testing 79

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What are the responsibilities of product managers?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 93

Analytic Tools Research Software Data Visualization Customer Experience 93

Userpilot

JANUARY 14, 2024

Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management.

Data Visualization 91

Data Visualization Analytic Tools Research Software Feedback Software 91

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 88

Research Software Analytic Tools Product Marketing Product Research 88

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Product management involves analyzing user experience , so a product manager needs to be able to use a range of techniques to do it effectively. Product manager skills: market research.

Analytic Tools 82

Analytic Tools Research Software Data Visualization Product Research 82

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

AUGUST 10, 2023

This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! TL;DR Product discovery is the process of researching customer problems that need solving and developing solutions they’re ready to pay for. Let’s get right to it!

Product Research 80

Product Research Analytic Tools Feedback Software User Testing 80

Userpilot

MARCH 8, 2022

In her classes, she teaches a structured and sustainable approach to continuous discovery that helps product teams infuse customer input into their daily product decisions. Susan Stavitzski – Customer-Driven Product Person and Product Leader. Teresa Torres is an internationally renowned author, speaker, and coach.

Technical Advisors 107

Technical Advisors Product Research User Testing Analytic Tools 107

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Feedback 52

Userpilot

JULY 22, 2024

TL;DR Product expansion refers to any step a business takes to expand its market share. A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges.

Research Software 76

Research Software Feedback Software Analytic Tools User Testing 76

Userpilot

AUGUST 29, 2023

Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier. Champions a customer-centric approach. Plus, when you satisfy customer needs and wants, you get rewarded with their loyalty.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. A heatmapping tool for collecting user engagement data and enhancing user experience.

Research Software 78

Research Software Data Visualization Feedback Software Analytic Tools 78

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? You want to ask the right questions in the right way to extract meaningful user sentiment insights. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services.

Product Research 86

Product Research Feedback Software User Testing Customer Feedback 86

Ronke PM

OCTOBER 5, 2023

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. Determine the problem you are going to solve for your target customers. Perform a competitive analysis of the currently available solutions to the user problem. Carry out customer discovery to validate the problem and your solution.

Product Research 90

Product Research User Testing Onboarding KPIs Research Software 90