Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 260

Agile Product Research User Testing Feedback Software 260

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. This wave of disruption continues to grow, and brings with it myriad opportunities to completely change the business.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Roman Pichler

OCTOBER 6, 2020

Assess the product strategy and product roadmap together with development team representatives and key stakeholders. These are ideally the same people who participated in the timeboxed discovery work and who helped you create the current product strategy and roadmap.

Product Research 279

Product Research Technical Review Feedback Software Research Software 279

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. AI has no idea which sales deals are hinging on your roadmap. AI doesnt know if anything on your proposed roadmap will open up new markets, etc.

Product Management 130

Product Management Product Manager User Testing Technical Review 130

The Secret PM Handbook

AUGUST 22, 2016

Roadmapping – how my solution will be shaped over time. We do a lot of market research. We have to take our solutions to market. Strategy – how the goals of my company drive the solutions I deliver, and how my solution aligns with those goals. My Selection Criteria. Revenue is interesting. What You Can Do.

Research Software 170

Research Software Feedback Software User Testing Product Management 170

The Secret PM Handbook

MAY 5, 2017

And even roadmaps. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. “Product” involves things like: Requirements or user stories or features. Design, both visual and technical. Agile development methodologies.

Framework 302

Framework User Testing Product Management Product Manager 302

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Alchemer Mobile

FEBRUARY 2, 2021

If you’re ready to submit your app to the app stores next week, condense the most important elements of pre-launch into a one-week period and move the other items to your post-launch roadmap. As you navigate your launch, think of any other steps you can take to kick off your mobile marketing. LOCK IN YOUR THREE-MONTH PRODUCT ROADMAP.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Alchemer Mobile

AUGUST 19, 2024

Resist the temptation to assume you know what the customer wants without validating through research. Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I

User Testing 185

User Testing Product Research Feedback Software Research Software 185

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

Product Management Unpacked

AUGUST 21, 2020

Product Managers at startups also have the ability to make a large impact, with the ability to contribute to the vision and goals of the company with your market research and involvement. There’s more flexibility within the roles as the Product Manager and the founders brainstorm and choose the release dates together.

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization 96

Data Visualization Framework Product Strategy Analytic Tools 96

Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. However, effective product delivery relies on the usual disciplines – voice of the customer, product usability testing, quality control and market research – as the basis for product management activities.

Artificial Inteligence 153

Artificial Inteligence Research Software User Testing Product Management 153

The Product Coalition

FEBRUARY 24, 2023

And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting. Being open to pivot will show the CEO that the CPO is flexible and willing to adapt to market changes, which will help gain their trust and support. High-level roadmap: I like this concept for all stages.

Startups 121

Startups User Testing Feedback Software Customer Feedback 121

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. TAM: The population of India is 1.4

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Feedback Software 156

Mind the Product

JANUARY 22, 2019

Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps. As a product manager I’m always looking for signals and patterns, and evaluating what early trends could mean for my products, and now for product practice.

Research Software 166

Research Software Product Research User Testing Data Visualization 166

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Roadmapping—Include components of the meaning and value you’re creating, as well as why it’s the right thing to do.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

The Product Coalition

FEBRUARY 23, 2024

Let’s go over some interview tips: Understand the Product Lifecycle: Familiarize yourself with the end-to-end process of product management, from ideation and market research to launch and iteration.

Analytic Tools 131

Analytic Tools Data Visualization Research Software Feedback Software 131

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. It would be hard to choose the right software for your teams if you’ve never used a roadmapping tool before!

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Intercom, Inc.

MAY 22, 2019

Meanwhile, I did a little bit of market research, and I found this problem wasn’t unique to New Relic or SaaS companies or really any size of business. Building a customer-led product roadmap. The customer feedback becomes the to-do list, which becomes the roadmap. I started prototyping this for him.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness.

Product Research 159

Product Research User Testing Marketing Weak Development Team 159

The Product Coalition

SEPTEMBER 21, 2020

Understand your customers, use cases & personas- Relevant experiment hypotheses require deep qualitative understanding of customers whether it is from user testing, customer reviews or market research. The best way to keep the team moving is to treat the experiment roadmap like a game of battleship.

Customer Experience 160

Customer Experience Data Visualization User Testing Product Research 160

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: 1: Market research & user research. #2:

Product Research 86

Product Research User Testing Research Software Feedback Software 86

Alchemer Mobile

MAY 31, 2024

Although, we see most brands using this information to inform product decisions as well as marketing campaigns. However, it can also help with other functions from market research to brand reputation and more. Prioritize your Product Roadmap What good is feedback if you don’t use it to make data-driven product decisions?

User Testing 130

User Testing Data Visualization Customer Feedback Customer Experience 130

ProductPlan

JANUARY 27, 2022

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Moreover, they strengthen work relationships and facilitate alignment.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Gocious Blog

MARCH 1, 2024

Combatting market saturation requires strategic planning and innovation to differentiate your product and capture new market segments. Innovation helps keep your products relevant and competitive against other companies in your industry, while strategic planning and market research can open up new doors.

Marketing 59

Marketing Roadmap Differentiation Product Research 59

Product Management University

SEPTEMBER 3, 2024

This is where product vision and a 1-3 year strategic roadmap become critical to your market strategy. Every product will have a well-defined role relative to the market strategy. With a market strategy, every product roadmap is analogous to a load-bearing wall in your house.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Management University

NOVEMBER 21, 2022

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Product portfolio managers keep an eye on industry trends and their impact on each target market segment. Big-Picture Market Knowledge.

White Paper 130

White Paper Research Software Management Management 130

The Product Guy

AUGUST 13, 2020

Product management could start with market research and product development and end with operation. To develop strategic thinking, it involves asking a lot of whys and researching about the industry or technology trends. It could also start during sales process when customers need modification and addition to the solution.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Roman Pichler

JANUARY 9, 2018

The stakeholders should regularly attend product strategy and roadmap reviews, as well as sprint review meetings. As your product grows and matures, its value proposition, market, stand-out features, and business model will change. If that’s the case, then I recommend showing the work on your product roadmap.

Product Research 166

Product Research Technical Advisors User Testing Research Software 166

Userpilot

AUGUST 18, 2024

To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. Next, create a product roadmap that outlines your product development process and a pricing strategy that keeps you competitive. There are four key steps to follow: 1.

Data Visualization 87

Data Visualization Strategy User Testing Product Research 87

Userpilot

JULY 16, 2024

We covered everything you need to know, from technical skills and responsibilities to a step-by-step roadmap for getting started. A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 91

Analytic Tools Research Software Data Visualization Feedback Software 91