Product Innovation Educators

JUNE 24, 2024

From Nonprofit Leadership to Product Management Mary Baird spent a decade in various nonprofit leadership roles, handling a wide range of responsibilities, from donor development and resource management to program management and even website design. This diverse experience, she found, was not unlike working in a product environment.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 150

User Testing Research Software User Friction Customer Experience 150

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Accelerated by the shift to distributed teams and remote working, these tools have become invaluable resources. And don’t forget that your current staff sees what’s happening on the job market as well.

Data Visualization 98

Data Visualization User Testing Product Research Reporting Tools 98

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

The Product Coalition

AUGUST 3, 2023

Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].” Let’s break down each element: The Problem: Clearly state the problem or pain point your product aims to solve.

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Vision Product Research User Testing Roadmap 141

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. What is a product strategy framework?

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Data Visualization Framework Product Strategy Analytic Tools 111

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. The user researchers use our platform for pretty much the same reason product managers do.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. Since experimentation has become a discipline on its own, there are established best practices for cross functional teams to follow.

Customer Experience 166

Customer Experience Data Visualization User Testing Product Research 166

Userpilot

JUNE 17, 2024

TL;DR A customer insights manager is a professional responsible for analyzing and interpreting data related to customer behavior , preferences, and feedback to inform strategic business decisions. Podcasts : Hear business development strategies (The Consumer Insights Podcast), customer insights from experts (Getting to aha!)

Data Visualization 52

Data Visualization Customer Feedback User Testing Reporting Tools 52

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

AUGUST 18, 2024

Product prioritization is the ranking of features, functionalities, and improvements in a product, given your limited resources. To create a successful product strategy, you’ll need to research your market , identify your target audience, and define your unique value proposition. What is product prioritization?

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Alchemer Mobile

JUNE 15, 2024

Pulse is a powerful blend of AI methodologies that allows companies to analyze customer feedback to answer business questions, and discover what customers are really thinking. Alchemer Pulse responds to queries in human language to give users quick, accurate insights into customer feedback, at scale.

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer insights managers is crucial whether you’re entering the field or looking to advance your career. According to Glassdoor , the estimated annual pay for a customer insights manager is $151,102/year, with an average salary of $107,520/year. Let’s get started!

Data Visualization 52

Data Visualization Customer Feedback User Testing Analytic Tools 52

The Product Coalition

MAY 13, 2020

Product Operations, or Product Ops, is a role within a product team that facilitates the easy communication and sharing of resources and data between departments. Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research.

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Product Research Data Visualization User Testing Research Software 148

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Feedback Software 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JULY 17, 2024

Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

ProductPlan

MAY 22, 2024

It guides prioritization, manages resource allocation, and calls attention to the needs of the population you’re solving for. Market Research : Problem statements are invaluable in market research by framing discussions and questions.

Product Research 105

Product Research Telecommunications User Testing User Friction 105

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JUNE 27, 2024

Embarking on a career as a customer insights manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer insights manager. Let’s dive in!

Data Visualization 52

Data Visualization Reporting Tools Analytic Tools Customer Feedback 52

Userpilot

AUGUST 18, 2024

Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products. Key highlights include: Selecting the ideal customer profile (ICP). You must ensure that they address user needs and pain points. User persona example.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

JULY 22, 2024

TL;DR Product expansion refers to any step a business takes to expand its market share. A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. A great SaaS product experience boosts customer satisfaction , adoption, and engagement , builds brand advocacy , reduces churn , and, ultimately, drives revenue growth.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Research 105

UX Planet

JANUARY 16, 2024

If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

SEPTEMBER 16, 2024

HubSpot broadened its product range to cater to more business needs, becoming an all-in-one customer platform. ProductLed grew rapidly by forming alliances with influential SaaS leaders and establishing itself as a go-to resource for PLG companies. What is a market development strategy?

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Userpilot

JUNE 19, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. charts, surveys, event-tracking, etc. Let’s take a closer look at their main responsibilities and duties.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 12, 2024

Positioning is about defining your product’s value and unique selling point. Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. Identify your target audience and their pain points and needs. Craft a strong marketing positioning statement. Higher clarity.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical product strategist salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. The vision should paint a picture of the future state the product aims to achieve and the value it will deliver to customers.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 20, 2023

Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Product idea validation is essential to avoid spending too many resources on a product that fails because nobody needs it. Is it the best way to invest the resources?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Intercom, Inc.

AUGUST 17, 2018

As advertisers, we know who we’re serving ads to, so we have everything we need to create personalized experiences catered to our audiences’ interests, pain points and solutions. Figure out who your ideal customers are using internal data or market research and then segment your ad campaigns accordingly.

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User Testing Data Visualization Advertising Weak Development Team 136

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98