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Market Research vs UX Research: Key Differences & When to Use Each

UX Studio

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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15 Best Product Management Software Tools for PMs in 2023

Userpilot

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

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Optimizing UX: Data-Driven Insights with Quantitative Research, Usability, and A/B Testing

UX Planet

Discover how to enhance user experiences by leveraging quantitative research, usability testing, and A/B testing to make informed, data-driven design decisions that lead to measurable results. Leveraging both quantitative and qualitative research methods is essential for optimizing features, improving usability, and driving user engagement.

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How UX Researchers Can 4X Their Usability Test Response Rates With Userpilot

Userpilot

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

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Leveraging Voice of Customer Data: Turning Objections into Sales Opportunities

Alchemer Mobile

Click here to learn more When sales teams have access to VoC feedback, they gain a powerful tool for attracting and converting potential customers. Sales Response: “ We completely understand how difficult it can be to incorporate a new tool throughout a team and organization. Hint: this is where VoC data comes into play!

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How To Build an Instagram-like App in Five Steps

The Product Coalition

Is it worth developing an Instagram-like app? Read this article to learn how to build an Instagram-like app in five steps. A global market study by DataReportal found that 4.7 Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity. Why develop an Instagram-like app?