Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market
Product Talk
DECEMBER 9, 2020
For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). The words “travel” and “2020” don’t feel like they belong in the same sentence. Unless, of course, that sentence is, “I had to cancel all my travel plans in 2020.”.
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