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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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Common Product Vision Board Mistakes

Roman Pichler

The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily. Examples : “Offer a weight loss mobile app”, “Become the number one weight loss app provider”. Vision Captures Product Idea or Business Objective.

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Product Validation: Testing and Researching Ideas to Ensure Product Success

The Product Coalition

We’ll explore how you can test and research ideas for your product, service, or business model. Idea validation is a process where a specific product, service, or business idea is tested in various ways to determine its viability. Market research Every product design cycle should start with a robust research phase.

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Maximizing Insights by Leveraging the Benefits of Integrating Market Research and User Research

The Product Coalition

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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How To Make Generative AI Your Market Research Intern

Product Management University

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

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12 Best NPS Software and Survey Tools to Consider

Userpilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.

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How Digital Product Managers Can Perform Effective Market Research

The Product Coalition

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.