Remove Market Research Remove Product Strategy Remove Startups
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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. What is Product Management? 2019: "I'm going to get my MBA so I can be a product manager." What are you even doing there?

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 145
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TEI 264: How product managers can make better use of marketing – with Jill Soley

Product Innovation Educators

12:33] What marketing roles and resources can help us in our job? Resource number one is market research. Too often, we start with an idea for a product and build it without doing real market research. Bonus Questions: What do you enjoy doing as Chief Product Officer at Obo?

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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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The Product of You by Melissa Perri

Mind the Product

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. There are many types of product leader, each with different skills and duties and each required at different times within the lifecycle of a growing company.