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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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The product manager’s guide to customer obsession

Alchemer Mobile

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

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How to Build A Product Feedback Loop In SaaS: Steps and Examples

Userpilot

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. The product feedback loop.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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Market Research vs UX Research: Key Differences & When to Use Each

UX Studio

Starting from scratch with a digital product is a thrilling but tough job. Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? Let’s get started.

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What are Customer Pain Points and How to Properly Address Them

Userpilot

Customer pain points are important to reveal when you want to improve product engagement and grow fast. If you can fix customerspain points, you’ll be well on your way to improving their overall customer experience. In this article, we’ll cover: What are customer pain points?

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Product Discovery Process: Step-By-Step Guide for Product Teams

Userpilot

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it!