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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. I was able to collaborate closely with the senior director of product at my company on this work.

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Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product Talk

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. Meet the Seera Hotels product team. Tweet This.

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Validate Your Idea: The Proven 5-Step Method For Product Success + Free Canvas

The Product Coalition

They recognized that there were several unsolved problems related to high hotel prices and a lack of easy ways for people to host travelers. This allowed them to gather further data and feedback to inform their decision-making as they developed their product. Then they went on to test out their hypothesis.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

People keep talking about product market fit. To me it felt very product-ish and as if we’re saying, “How do we actually help customers make those trade-offs, as opposed to design the ideal product experience, which to be honest doesn’t exist? I think the other part is marketing. Unpacking the language.

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Product Job Descriptions

Under 10 Consulting

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

After discovering the world of Digital Product in CRM & E-Commerce working for CHANEL in London, I started reading around the world of Product Management in the IT/Tech industry. So I ended up working in Telco, on bt.com products for a few years! And it was clear right away that Product was the right path for me.