Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The backlogs that feed Product Development and design would have clearer direction than they’ve ever had, allowing more innovative solutions with superior usability.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Product Innovation Educators

NOVEMBER 2, 2020

I found it so helpful, that after earning the NPDP certification, I created a virtual training program to help others learn the body of knowledge as well and earn the certification. Coupled with a PhD in Innovation, that is what got me started teaching product and innovation management. Market Research.

Certifications 189

Certifications Research Software Feedback Software Product Management 189

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. That’s something where my PMs are not super trained right now. Teresa: Okay. Yes, great. Is that fair?

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Intercom, Inc.

MAY 22, 2019

It’s time for product teams to go from being revenue-led or product-led to being customer-led. When building machine learning , large generic training models aren’t always the best. We’re a small team and everybody knows that larger training data volumes lead to better results.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Intercom, Inc.

OCTOBER 15, 2020

Bob: I would say that I grew up and I was trained on the supply side, right? Supply side is this whole notion of, build a product and they will come. People keep talking about product market fit. But as a product person and, or a sales person, I actually need to think how do I make it handy? Shifting your focus.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Who is part of the GTM team?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Mironov Consulting

DECEMBER 28, 2018

Here’s what I learned: Among 380 free-form responses about major issues or concerns: 35% of comments were about figuring out what problems to solve and building the right thing : validation, good market input, product/market fit, innovation, and outcomes instead of output. but much lower on training/mentoring (-0.7)

Product Research 91

Product Research User Testing Data Visualization Reporting Tools 91

Userpilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Userpilot

JUNE 16, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product marketing managers is essential for success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Looking into tools for product marketing managers?

Product Marketing 40

Product Marketing Data Visualization Research Software Feedback Software 40

Userpilot

DECEMBER 14, 2021

Overall, Product Hunt is the place to be if you're trying to market your product or increase traffic to your product website. GTM strategy: make or break your product marketing. You must know that getting your Go-To-Market strategy right is essential to your product's success.

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JULY 8, 2021

A product manager course for mid-career product managers should teach you things like ruthless feature prioritization and how to define and track product goals. Product Management Training by Mind the Product is a self-paced course for mid-career product managers based on insights from the largest product community in the world.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Userpilot

JANUARY 31, 2022

Run continuous market research, discovery, and/or user research to better understand how to solve problems. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What are the stages of product positioning? Identify your competition. Conclusion.

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

JUNE 19, 2024

For example, a company launching a new mobile app might require a strong focus on app store optimization (ASO) and influencer marketing, while a company launching a complex enterprise software solution might prioritize experience with training programs and change management strategies. Strong presentation and public speaking skills.

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

The Product HQ

JUNE 1, 2024

These types of courses familiarize you with terms and features of the machine learning world such as neural networks, feedback loops, ML products, and training data sets. However, bear in mind that most of these courses do not cover other key aspects of technical product management that you need to have under your belt.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Intercom, Inc.

MAY 17, 2018

This also allows fairly large companies to actually build their own training programs and scale them. It allows us to move from a 60-day process of doing all the interviews and analyzing them to a one-week process. Des: On the math, what’s the process for quantifying a statement you hear in an interview?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Userpilot

AUGUST 8, 2024

How to create an effective product strategy Although product strategies may differ between companies and industries, product managers generally follow the steps below to create a personalized company strategy. You should also understand market trends and analyze the market size, potential, and competition.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

JUNE 9, 2020

The product and engineering teams grew fast too. This provided the opportunity to build and lead a very talented product team and create the product marketing function. I’d been then asked to take over the marketing department on top of my previous responsibilities (product marketing and product management).

Research Software 80

Research Software Startups Product Research Customer Experience 80

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Behavioral segmentation survey questions How often do you use our product? Have you participated in any of our training sessions or webinars ? Which of our product’s features could you not work without? What features do you use most frequently?

Analytic Tools 104

Analytic Tools Research Software Feedback Software Product Research 104

Userpilot

JUNE 12, 2024

Conduct thorough market research : Analyze your target audience, competitors, and industry trends. Gather insights to validate product-market fit, identify unique selling points, and refine your go-to-market strategy. Prioritize user feedback and testing : Involve users throughout the product development process.

Product launches 52

Product launches Analytic Tools Data Visualization Feedback Software 52

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Analyze data to provide insights that support product decisions and strategy.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

JUNE 27, 2024

Also, it’s a good idea to gain professional experience in an entry-level marketing or sales role. For instance, you can pursue an internship in market research or work as a sales rep. These positions help you develop the skills you need to succeed as a product specialist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 10, 2022

Perform qualitative market research. To conduct qualitative market research, map out the customer journey. You can also measure feature adoption to see how customers use your product’s features and how they gain value from them. If feature adoption is low, you can increase it with better in-app training.

User Friction 98

User Friction Customer Experience User Testing Product Research 98

Userpilot

SEPTEMBER 12, 2022

tNPS helps you figure out the sources of customer satisfaction so that you can recreate them in other areas as well as enhance product marketing. A score greater than 70 suggests that you have loyal customers who are actively referring your product to others. How to calculate the tNPS? Transactional NPS surveys examples.

Feedback Software 98

Feedback Software Product Research Onboarding KPIs User Testing 98