The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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Product Strategy Research Software Strategy User Testing 113

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Strategy 90

Roman Pichler

OCTOBER 6, 2020

Here is why: When you create a brand-new product, you typically aim to launch a minimum viable product (MVP), a good enough offering that addresses the early market. Second, regularly hold collaborative strategy reviews , once per quarter, as a rule of thumb.

Product Research 279

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Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

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Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Research Software 52

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Product Innovation Educators

DECEMBER 16, 2024

The discussion reveals how product management has evolved since 1931 and highlights the importance of clear role definition to prevent job frustration. The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development.

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Research Software Feedback Software User Testing Product Research 62

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Mind the Product

DECEMBER 29, 2020

A product marketer acquaintance of mine – Mukul – recently asked for some advice on his product positioning. The very first thing I did was ask him about his process – what work had gone into his positioning decisions. Read More.

Positioning 190

Positioning User Testing Product Research Blog 190

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 78

Product Research User Testing Research Software Feedback Software 78

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

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Product Marketing Marketing Product Research Research Software 55

Product Innovation Educators

JANUARY 13, 2020

We often think product and marketing are very separate, but the first P is Product. Customer interaction with your product is critical to your business’s success. Product marketing specifically is connecting your product with your market and your market with your product.

User Testing 85

User Testing Product Research Marketing Research Software 85

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. Market research and customer discovery help validate ideas and make sure the market is ready for the product.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is the product management process?

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Product Research User Testing Research Software Feedback Software 86

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Sachin Rekhi

JUNE 18, 2015

Without this, the NPS survey rarely get's used as a meaningful part of the product development lifecycle. For us at LinkedIn, this meant including product managers, product marketing, market research, and business operations in the core NPS team. NPS analysis is not a replacement for product strategy.

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Product Research Customer Experience User Testing KPI 129

The Product Coalition

JUNE 19, 2022

One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market market research, customer insights, backlog grooming, etc.?—?when Working on the product strategy” is way too vague.

User Testing 131

User Testing Customer Experience Strategy Market Research 131

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Let’s explore: What a persona is and its importance in product management. User persona : Useful for product development and user experience design. What is a persona?

User Testing 89

User Testing Research Software Data Visualization Feedback Software 89

ProductPlan

MARCH 5, 2021

Associate Product Manager. In terms of day-to-day work, associate product managers do everything a product manager does, but on a smaller scale. In other words, you may not set the product strategy or own the product roadmap , but you will set priorities for your projects. That they can lead by example.

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Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. While some product managers have a sales background, most don’t.

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Events User Testing User Friction Strategy 40

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay.

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Product Research User Testing Data Visualization Research Software 255

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 90

Product Research User Testing Onboarding KPIs Research Software 90

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. A good strategy increases the chances of a startup’s success.

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Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

The Product HQ

JUNE 1, 2024

That’s why they also have to take in feedback and requests regarding the product strategy and product development process. Strategy Software product managers also have to work on the product strategy by bringing the product vision to light.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

JULY 31, 2024

A well-developed strategy sets the direction and focus for the product development process and facilitates a seamless public launch. A typical product development process follows seven stages: idea generation , market research, technical specifications, roadmapping, product development, MVP release , and continuous iteration.

Analytic Tools 80

Analytic Tools Research Software Feedback Software User Testing 80

Userpilot

JUNE 19, 2024

TL;DR A Product strategist is responsible for working with a team of Product Managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

JUNE 28, 2024

TL;DR A product strategist is responsible for working with a team of product managers to develop a comprehensive product strategy , product vision, and long-term roadmap that aligns with the company’s business objectives and market opportunities. What is a product strategist?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52