Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI.

Product Manager 130

Product Manager Product Management User Testing Management 130

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 131

User Testing Market Research Product Research Research Software 131

Melissa Perri

JUNE 29, 2017

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. You are teaching us to talk to users, but I am a Product Owner.

Product Research 325

Product Research Product Manager Product Management Customer Experience 325

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Roman Pichler

MARCH 14, 2017

As you may know, the product owner originated from Scrum, where the role is responsible for maximising the value the product creates. This sounds like a text-book product management responsibility to me. Additionally, some approaches like SAFe employ a separate product manager and product owner role.

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Product Manager Product Management Research Software Product Research 273

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

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Framework User Testing Product Manager Product Management 302

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 270

Agile Product Research User Testing Feedback Software 270

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

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Product Research Product Manager Product Management Customer Experience 278

Product Innovation Educators

JUNE 29, 2020

Learn the qualities of a successful product manager and leader. Part of the path to becoming a product master is developing as a leader. Leaders of product management need agility, influence, trust, empathy, and motivating vision. Roman is a product management expert specializing in digital products.

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Agile Product Manager Product Management Workshop 276

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

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Generative AI Market Research User Testing Product Research 130

Product Innovation Educators

JANUARY 13, 2025

A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?

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User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do.

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User Testing Product Research Marketing Research Software 230

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

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User Testing Product Research Data Visualization Customer Feedback 149

Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. For example, one company solved 14 unmet needs in just three hours after going through this process.

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Data Visualization Research Software Product Research Product Manager 284

Product Innovation Educators

JUNE 24, 2024

How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. While confident in her nonprofit expertise, Mary wasn’t sure if her skills would translate to a product management role.

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Product Manager Product Management User Friction Product Research 249

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. More Information : Market Segmentation Tips and Strategize , pp. Needs are Features.

Vision 334

Vision User Testing Product Research Research Software 334

Product Innovation Educators

MAY 23, 2022

Mike has a long history in product work, spending a decade at Apple, helping Silicon Graphics, then contributing to growth at Palm, as well as assisting other organizations to be more successful with their products. He is going to help us learn how to quickly get customer insights for our product work.

Customer Feedback 250

Customer Feedback User Testing Product Research Customer Experience 250

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

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Enterprise Startups User Testing Product Research 204

Product Innovation Educators

DECEMBER 7, 2020

How product managers can empathize with customers and colleagues in five steps. You’ve heard it before, product managers need empathy. Clearly, empathy is important, but not all product managers have gained this skill, and others are not using it correctly. . 32:04] Step 5: Using Solution Imagination.

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Product Manager Product Management User Testing Research Software 201

Product Talk

SEPTEMBER 11, 2019

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. To kick off the series, we interviewed Rachel Allen , Director of Product at Omnitracs.

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Research Software User Testing Data Visualization Feedback Software 224

The Product Guy

OCTOBER 8, 2024

Managing stakeholder relationships is one of the most critical and nuanced aspects of the role of product manager. At its core, stakeholder management is about building strong relationships, fostering trust, and ensuring that everyone is working toward the same product vision. What’s Next?

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Product Innovation Educators

AUGUST 5, 2019

Practices and Ideas for Product Managers and Innovators. If you take that as your guidance, almost by definition, you will never do better than a me-too product. Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research.

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User Testing Product Research Research Software Customer Experience 168

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

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User Testing Product Research Market Research Research Software 78

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. How do you know that the product you’re developing will actually create value for customers, that they’ll love it, and that they’ll buy it?

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Research Software Systems Review User Friction Product Research 288

The Product Guy

JULY 2, 2017

Guest Post by: Hansa Vagadiya (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Ladislav Bartos]. Recently, I participated in a product management mentorship program run by The Product Mentor. Think of your product management career development as a new product that is going to be released into the market.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

The Product Guy

OCTOBER 9, 2018

Guest Post by: Julian Dunn (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Vikas Batra]. I became a product manager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor.

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Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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Agile Product Research User Testing Product Manager 156

Product Innovation Educators

FEBRUARY 22, 2021

How product managers can work backwards to amazing products. In a few weeks, the name of this podcast will be changing to Product Masters Now. To be a better product manager, it is worthwhile to examine organizations known for their product management capabilities. Amazon is such a company.

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Customer Feedback User Testing Product Manager Product Management 215

ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. However, universities and colleges are the perfect places to employ product management principles.

Education 105

Education Research Software Feedback Software Analytic Tools 105

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Summary of some concepts discussed for product managers. [4:07]

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Certifications Research Software Feedback Software Product Manager 189

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing, on the other hand, promotes the product to the outside world.

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Product Research User Testing Research Software Feedback Software 104

Userpilot

NOVEMBER 23, 2023

To be a kick-ass product manager , you need a very diverse skill set. This article explores both hard and soft skills that product managers need in their everyday work, so if you’re curious to learn more, dive right in. PMs need to know how to use product analytics tools to gain actionable insights.

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Analytic Tools Research Software Data Visualization Product Research 105

The Product Coalition

MARCH 13, 2023

Conceive The conception stage is the first part, and it involves identifying a need or opportunity and generating ideas for a new product. The goal is to create a product that meets customer needs and has the potential to be profitable. This research helps to identify potential opportunities for new products.

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User Testing Product Research Development Customer Feedback 155

Mind the Product

JUNE 21, 2022

Before you make any product-driven decision prior to the launching, consider reading this article about using competitive intelligence. [.] Read more » The post How product managers should use competitive intelligence before launching a product appeared first on Mind the Product.

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