The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. TAM: The population of India is 1.4

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

Product Management Unpacked

AUGUST 17, 2018

Conduct market research on user needs. Communicate your product’s business case. Provide direction to product development team and oversee progress. Provide marketing support to sales. . Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Userpilot

JULY 10, 2024

Evaluate and invest in the most effective SaaS marketing channels for your SaaS companies to optimize budget and maximize ROI. Highlight your product’s unique value and benefits in marketing campaigns using various tactics, like content marketing and product launches. Notion’s case studies.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

The Product HQ

JUNE 1, 2024

It also takes into account the various software-building technologies that they use to facilitate how well the product operates once the product team has launched it. Having a solid understanding of both AI and other types of technologies means that AI product managers need to spend time sharpening their technical skills.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

JUNE 19, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

AUGUST 18, 2024

A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels.

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

ProductPlan

NOVEMBER 1, 2018

But that’s only if the gut instinct represents a sixth sense that the product manager has as a result of thorough research and understanding. Gut feeling has no place in replacing market research, user and buyer personas, competitive research, and investigations into industry trends. ” 4.

Product Research 69

Product Research Weak Development Team User Testing Data Visualization 69

Product Innovation Educators

NOVEMBER 2, 2020

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. Market Research.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

The Product HQ

APRIL 20, 2024

The multifaceted nature of product development forces product managers to familiarize themselves with each phase as well as the best management practices for each one. This is because the products you manage incorporate different types of technologies, each one with its degree of complexity.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Sequent Learning

DECEMBER 20, 2023

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. Tasked with strategizing, planning, and executing product initiatives, they’re the visionary behind the product’s success.

User Testing 52

User Testing Customer Feedback Product Management Product Manager 52

Userpilot

AUGUST 19, 2024

The specific responsibilities of a head of product can vary depending on the size and structure of the organization, but their overall goal is to drive the success of the product and contribute to the company’s growth. Their webinars often focus on real-world examples and case studies.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

PMLesson's Ace the PM Interview

DECEMBER 11, 2018

Do you know how data informs product decisions? User Studies. Have you collected data for qualitative or quantitative research ? Market Research. Do you know how to conduct market research? How does your design experience relate to product launches? Many more.

Research Software 40

Research Software User Testing Product Management Product Manager 40

Userpilot

JUNE 28, 2024

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

AUGUST 28, 2024

TL;DR A head of product is a leadership role responsible for overseeing the development and management of a product or a portfolio of products, playing a crucial role in defining the product strategy, setting the product vision , and ensuring the successful execution of product initiatives.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 18, 2024

The product analyst provides clear and actionable insights to stakeholders about the product and enables them to make data-driven product decisions. Collection of customer feedback : A product analyst gathers customer feedback via in-depth one-on-one interviews, surveys for a focus group, or even opinion polls.

Data Visualization 52

Data Visualization Analytic Tools Product Research Research Software 52

The Product HQ

JUNE 10, 2024

This means developing effective strategies for launching your products. By maximizing the success of the product it increases profit potential. Marketing skills are often gained as part of a business study pathway. Understanding sales helps you bring your product to consumers.

User Testing 52

User Testing Data Visualization Research Software Analytic Tools 52

Userpilot

JUNE 16, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Product Marketing 40

Product Marketing Data Visualization Research Software Feedback Software 40

Userpilot

JUNE 12, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 25, 2024

A product development process encompasses the entire lifecycle of a product, from conception and design to engineering, build testing, prototype construction, market launches, and mass manufacturing (where applicable). Research and discovery The research and discovery stage is where most product lifecycles begin.

Research Software 52

Research Software Feedback Software Product Research User Testing 52

Userpilot

AUGUST 17, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JUNE 18, 2024

Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns. Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 28, 2024

Learn essential skills through internships : One must learn and develop certain skills for this role, like gaining hands-on experience in campaign management, data analysis , and marketing strategies to effectively attract and retain users. Internships can be helpful here, especially when undergoing studies.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 26, 2024

Here is what the career path of a product manager looks like: Product marketing manager intern : This is the entry-level where you gain hands-on experience through internships in marketing or related fields. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

Userpilot

AUGUST 28, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

JUNE 28, 2024

Product strategist’s main responsibilities A Product Strategist is responsible for the high-level planning of a product’s vision and strategies. Conduct market research : A product strategist dives deep into market trends, competitor analysis , and user behavior to identify untapped opportunities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JUNE 27, 2024

The product analyst provides clear and actionable insights to stakeholders about the product and enables them to make data-driven product decisions. Collection of customer feedback : A product analyst gathers customer feedback via in-depth one-on-one interviews, surveys for a focus group, or even opinion polls.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

The Product HQ

JUNE 10, 2024

Here are some tips for SaaS product managers to deepen their knowledge of the product: Spend time studying the features and functionality of the product. Understand how customers use the product and what problems they are trying to solve. This helps you make important decisions about features and pricing.

Research Software 52

Research Software Feedback Software Analytic Tools User Testing 52

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. From just $8 per creator per month, Loom is a steal. G2 ’s rating: 4.4/5.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

AUGUST 25, 2024

Coordinate Cross-Functional Teams : Ensure seamless communication and collaboration between development, marketing, sales, and customer support teams. Conduct Market Research : Conduct thorough market research to identify emerging trends, market gaps, and potential product opportunities.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 9, 2021

Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Presentations.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

MAY 4, 2022

  Marketing – The product marketing manager role helps to understand how to position the product in the market. They understand how to create the right messaging so that the product launch will be successful. A PMM will plan the marketing campaign throughout all stages.  

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Usersnap

FEBRUARY 23, 2022

In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. SaaS product management is undoubtedly the engine that helps digital enterprises grow. Product Testing ? Conduct Target Market Research ?

Feedback Software 59

Feedback Software Research Software User Testing Systems Review 59

Userpilot

JUNE 26, 2024

They also assess complex information from market numbers, market research , and behavior to help the company make better decisions. User acquisition specialist’s main responsibilities As a user acquisition specialist, you will play a critical role in driving the growth of SaaS products.

Data Visualization 40

Data Visualization Analytic Tools Customer Experience Research Software 40

The Product HQ

JUNE 20, 2024

One of the most critical components of product management is product marketing. Product marketers play a crucial role in new product development and product launches. Their efforts can be the difference between a successful product launch and a failed product.

Product Marketing 40

Product Marketing Marketing Onboarding KPIs Customer Experience 40

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch. Product marketers must first investigate their market, competition, and the desired users before devising a go-to-market strategy.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52