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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Absence of hallucination – Was there any evidence of the AI inserting details that weren’t actually present in the customer data?

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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Why study the 19 key activities of software product managers? Thorough market research in the problem space is fundamental to product success.

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522: Stop the stupid using proactive problem solving – with Doug Hall

Product Innovation Educators

When presenting new ideas, especially those that challenge existing systems, people naturally feel stress. The clear structure helped them present their innovations in a way that made the value immediately apparent to decision-makers. Edwards Deming’s work, particularly the Plan-Do-Study-Act (PDSA) cycle.

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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

They took authentic customer needs statements from previous VOC studies conducted by human analysts and mixed them with needs statements that the AI had generated. Absence of hallucination – Was there any evidence of the AI inserting details that weren’t actually present in the customer data?

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342: Conjoint the correct way – with Patty Yanes

Product Innovation Educators

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Once we’ve designed our Conjoint study, we pre-test our survey. 17:35] How do we field the study?

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How to succeed in 2020: the most important insights from 8 recent market research studies

The Product Coalition

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.