Remove Market Research Remove Positioning Remove White Paper
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Feedly is hiring a VP Marketing

Roy Madden

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

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What is Product Portfolio Management? PPM Explained

Product Management University

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. This allows you to play from a position of strength. You might also like: White Paper: Product Portfolio Strategy.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. White papers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.

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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

Product marketing is different compared to general marketing in that product marketing teams know all the technical details of your SaaS product and communicates it through launch, feature announcements, white papers, and other mediums.

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Leverage

Product Solving

. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). Bad product managers put out fires all day.

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). You should customize the content of your resume to match the requirements of each position you apply for.