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504: Market Research for Product Innovation – with Chip Chomyn

Product Innovation Educators

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

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The Ultimate Guide to Effective Product Market Research in SaaS

Userpilot

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.