Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

Research Software 62

Research Software Feedback Software User Testing Product Research 62

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. We don’t have any positional authority or transactional power. Don’t be overly critical or judgmental; be present for them. Hard skills like market research or roadmapping are important, but they’re not enough.

Agile 106

Agile Product Management Product Manager Workshop 106

The Product Guy

OCTOBER 9, 2018

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). I became a product manager because I wanted to take a more strategic role at my company.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Usersnap

NOVEMBER 10, 2023

He consistently questions corporate practices and fearlessly presents bold opinions that disrupt the status quo. So how to create and present roadmaps effectively? While it is a versatile tool for various presentation needs, it may not be the best fit for roadmap presentations.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

Userpilot

FEBRUARY 23, 2022

This way, you can reformat your survey questions more effectively, increase the number of qualified respondents, and conduct market research to the best of your ability. Survey bias refers to the presentation of survey content intended to cause people to subconsciously choose specific answers. What is survey bias?

Product Research 89

Product Research User Testing Customer Experience Customer Feedback 89

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Where do they look for solutions like yours (this can help inform your marketing team as to where they should be concentrating their marketing budgets.). How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

bpma ProductHub

OCTOBER 16, 2016

Agile development helps, but isn’t a panacea; it is still less expensive to do primary market research in advance than to execute a sprint to build the wrong thing. Doing this has a positive impact on the business by injecting fresh market data into the decision-making process. On Product Management, 2016 and Beyond.

Reporting Tools 150

Reporting Tools Research Software Analytic Tools User Testing 150

The Product Coalition

FEBRUARY 2, 2023

During these interviews, you can present the prototype to potential customers and ask them for their thoughts and feedback. After receiving positive feedback from this initial test, they launched a more fully-featured website and began to expand their offerings to include a wider range of properties.

User Testing 146

User Testing Feedback Software Product Research Research Software 146

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. SWOT analysis. Slack competitor analysis.

Data Visualization 87

Data Visualization Research Software Reporting Tools Feedback Software 87

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. The spectrum of the position ranges from the strategic level to the communication level. Market Research & Analysis To identify how a product or company is unique, the PMM needs to obtain a clear picture of the market.

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

ProductPlan

MARCH 5, 2021

You may not be presenting product plans across the company, but you’ll be responsible for keeping your peers and manager updated. This mid-level product role is like the associate-level product manager position. When are you ready to move from Product Manager to a senior position? Product Manager. Director of Product.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Canva template : Tailored for creating visually appealing, presentation-ready personas, ideal for stakeholders and team members. She is proficient in marketing automation platforms and familiar with SQL and coding concepts.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Userpilot

NOVEMBER 30, 2023

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are market gaps? Book the demo!

User Testing 84

User Testing Data Visualization Feedback Software Research Software 84

Userpilot

AUGUST 22, 2024

It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques. With practical examples, mental models, and workshop templates, this book equips readers with everything needed to create a successful go-to-market strategy.

Books 88

Books User Testing Analytic Tools Feedback Software 88

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Do market research: Market research is important to study and understand industry trends, competition, and target customer needs. What are the skills needed for product analysts?

Data Visualization 74

Data Visualization Reporting Tools Analytic Tools Research Software 74

Userpilot

MARCH 3, 2022

This article will help you develop and finetune your product manager resume, present your skills in the most favorable light, win the attention of the hiring managers, get interviews, and ultimately land your dream job. You should customize the content of your resume to match the requirements of each position you apply for.

Data Visualization 83

Data Visualization Analytic Tools Technical Advisors User Testing 83

Userpilot

JULY 27, 2023

KPIs and success metrics to track Income statement (P&L) and Balance Sheet : CEOs don’t need to check these documents on a daily basis, but regular analyses keep them in the loop of the company’s financial position. Monitoring cash position and flow is crucial for assessing liquidity and the ability to meet short-term obligations.

Research Software 88

Research Software Feedback Software Analytic Tools Onboarding KPIs 88

Userpilot

AUGUST 18, 2024

Deciding on pricing and positioning. It outlines the target audience, competition, value proposition, messaging, pricing, and marketing and sales channels. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. To do this, conduct market research.

Feedback Software 78

Feedback Software Research Software User Testing Product Research 78

Intercom, Inc.

MAY 17, 2018

There’s also positive progress as more people get used to using it. We ran multiple marketing sites for each of the things we did, and we priced each of them differently. Bob: But at this point you’re not actually marketing the jobs so as much as you are presenting them like use cases, right?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

The Product Coalition

OCTOBER 6, 2020

Companies like Facebook and Disney use this meter to see how consumers are connecting with and reacting to their shows and other products emotionally, whether positively or negatively.” Disney wanted to find out if promoting the genie on social media would positively or negatively impact their marketing strategy.

User Testing 147

User Testing Data Visualization Product Research Research Software 147

The Product Coalition

AUGUST 2, 2020

Net Promoter Score (NPS) Net Promoter Score (NPS) is customer satisfaction and loyalty metrics derived by asking customers questions on their present experience and how likely they are to recommend your product or service to other customers on a broad scale of 0–10. The positives are subtracted from the negatives to get the CES.

Customer Experience 78

Customer Experience User Testing User Friction Product Research 78

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Market research. Positioning. Doing so can close you off from using curiosity to position efforts in an opportunistic way.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

JANUARY 17, 2024

Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities. Use content marketing and SEO to educate and attract potential users. Strong cash flows and high recurring sales : A positive cash flow is an important indicator of business health.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

JUNE 27, 2024

In this article, we will outline the typical journey for a marketing analyst, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities. You also learn to learn more about marketing channels and how to monitor performance and gather marketing data.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 12, 2024

In this guide, we’ll provide an overview of typical marketing analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. Before you invest in tools, carry out enough research about them and ensure they are the perfect fit for you. What is a marketing analyst?

Data Visualization 52

Data Visualization Analytic Tools Research Software User Testing 52

Userpilot

DECEMBER 7, 2023

For instance, market research data can help you decide on effective product management strategies. Charts , graphs, and maps make it easy to identify patterns or trends in data and present same to non-technical stakeholders. It also provides information on everything from market development to product positioning and pricing.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started! What is concept testing?

User Testing 86

User Testing Feedback Software Product Research Analytic Tools 86

Userpilot

OCTOBER 2, 2023

You can assess customer loyalty with evaluative research using NPS surveys to determine how likely users would recommend your product. Evaluative research helps with conversion funnel analysis by evaluating what is causing drop-off. Concept testing involves presenting users with a preliminary version to gather feedback.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a marketing analyst. A marketing analyst carries out market research to spot trends , monitor performance, and pinpoint opportunities for the company to grow.

Data Visualization 52

Data Visualization Research Software Analytic Tools Feedback Software 52

UX Studio: Product Management

AUGUST 17, 2018

In such cases, professional market research may work better for starters. If you need HR representatives to test a remote hiring platform and need to check their experience, current position and qualifications, make a screener with specific questions. Present the consent form and NDA if needed. If not, take a step back.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userpilot

JANUARY 11, 2024

Acquiescence bias can be minimized using several tactics like: Aiming for neutrality in questions by adding the same number of positive and negative questions or options. Just like the example below where the number of positive and negative answers are equal and the question is simple and natural: A neutral user satisfaction survey.

User Testing 89

User Testing Data Visualization Product Research Analytic Tools 89

Userpilot

JUNE 19, 2024

TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company. Before you invest in tools, carry out enough research about them and ensure they are the perfect fit for you. What is a marketing analyst?

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Research Software 74

Research Software Product Research Feedback Software User Testing 74