Melissa Perri

JUNE 29, 2017

It was all the same work I had been doing before, but now it had a different name. I liked this name. I went on being called a Business Analyst as I worked at banks and other financial services companies. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Roman Pichler

APRIL 7, 2025

Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 160

Product Strategy User Testing Data Visualization Strategy 160

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Or “We saw that you look at a lot of [Metro stations] when you use [Our App Name Here].

Research Software 273

Research Software User Testing Analytic Tools Product Research 273

Userpilot

DECEMBER 18, 2024

Instead, the interpretation is added as a result of qualitative sources, namely human expertise, intuition, and domain knowledge. However, based on our experience, a good place to start is by building a better understanding of core UX terms , namely questioning utility and usability.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Product Innovation Educators

FEBRUARY 22, 2021

In a few weeks, the name of this podcast will be changing to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming. ” The logo will look the same—just the name is changing. . ” The logo will look the same—just the name is changing. .

Customer Feedback 215

Customer Feedback User Testing Customer Experience Product Management 215

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. His name is Gerry Katz. Another misunderstanding is thinking of VOC as any kind of market research. His name is Gerry Katz.

User Testing 168

User Testing Product Research Research Software Customer Experience 168

The Product Coalition

OCTOBER 2, 2024

Though Stefan can’t name all their clients, it’s clear they’re focused on launching products that resonate with today’s consumers. Stefan sat down with Product Coalition Executive Editor Tremis Skeete to discuss innovations in consumer research. “I But we also have a research consulting team. While flying from the U.K.

User Testing 142

User Testing Data Visualization Customer Feedback Research Software 142

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I’ve found the model to be very powerful in my career, and I hope it’s helpful to you. We’re called “product” managers.

Framework 302

Framework User Testing Product Management Product Manager 302

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Mind the Product

NOVEMBER 1, 2017

His name is Eric. How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. Company name. As the name of this exercise promises: we developed a 20/20 vision of Eric’s needs. Unbelievable! The Process.

Construction 139

Construction Workshop User Testing Customer Experience 139

Product Innovation Educators

JULY 29, 2024

Tony also has 12 patents to his name. He began his career as a mechanical engineer, product planner, and market researcher for IBM and founded his consulting firm, Strategyn, 10 years later, which has helped leading companies generate billions of dollars in revenue growth. Both are valuable and should be in your library.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Alchemer Mobile

FEBRUARY 2, 2021

www.your-app-name.com) and set up a landing page, complete with your app’s name and description and a form for visitors to sign up for email alerts on your app’s progress. Participating in these groups is a great way to conduct market research (What is your target market talking about? Register your domain (e.g.,

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. It attracted a diverse user base and achieved significant market penetration.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. About Me My name is Kasey, AKA J.X. Fu (pen name). But none have their own visible “value.”

Technical Review 139

Technical Review Product Research User Testing Software Review 139

Product Innovation Educators

FEBRUARY 16, 2018

For example, is Growth Hacking just another name for Marketing or something new? New Podcast Episode for Product Managers & Innovators: Rookie mistakes in market research product managers must avoid – with Gerry Katz. The article and engaging (e.g., gamified) infographic provides many ideas… [link].

Product Management 120

Product Management Product Manager User Testing Customer Feedback 120

Mind the Product

FEBRUARY 22, 2018

That distinction instead belongs to the UX designers and user researchers who’ve gobbled up product tester market research panels from us at a significantly higher rate than product managers so far. The user researchers use our platform for pretty much the same reason product managers do. Cool, we thought.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Insights collected from user interviews, surveys, and other market research will come in handy here.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 29, 2024

A thorough competitive analysis report includes an executive summary, company overview, product/service analysis, marketing/sales analysis, SWOT analysis, and conclusions/recommendations. Identify direct and indirect competitors via market research to better position your product. It is ideal for collaborative brainstorming.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Alchemer Mobile

OCTOBER 19, 2023

Each chart element will include a label with the name of the survey where the question was pulled from, or the name of the Global Question. Market Researchers who want to understand audience groups with precise segments and targeting across surveys and studies, and who want to generate audience lists from past study participants.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

The Product Coalition

SEPTEMBER 20, 2022

Make stakeholders talk to each other Call a meeting and name it something like Alignment for Project [name] and make sure all relevant stakeholders can make it. You can now use Data, market research, technical feasibility etc. The goal is that you leave that meeting with everyone agreeing on the Commanders Intent.

Technical Review 141

Technical Review Product Research Naming User Testing 141

Userpilot

JANUARY 28, 2024

What will you be using {product name} for? So, what’s the best time to trigger market research surveys? Examples of market research survey questions to ask and gather insights to guide product decisions: How much are you willing to pay for {product name}? Market research survey.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. How product managers can avoid bias.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. A deep understanding of student needs and aspirations is at the heart of effective product management in higher education.

Education 105

Education Research Software Feedback Software Analytic Tools 105

Product Innovation Educators

DECEMBER 10, 2018

In addition to the reasons product leaders give for improving team performance, we also discussed: why this podcast is named The Everyday Innovator, where I developed my passion for helping product managers and teams improve their performance, and. 2:24] Why did you name the podcast The Everyday Innovator?

Research Software 149

Research Software Customer Experience User Testing Product Research 149

Userpilot

MARCH 9, 2025

It could include conducting user interviews and surveys, analyzing product usage data, and tracking customer feedback , to name a few. In action, customer research in SaaS could look something like examining support tickets to uncover recurring issues or feature requests , like consistent asks for better reporting features.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Product Management University

SEPTEMBER 3, 2024

The market strategy itself defines how your organization will meet its financial and strategic goals, and just like the name implies, it’s based on the “market segments” that are most conducive to the organization meeting its goals across all products (the portfolio).

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

The Secret PM Handbook

MAY 5, 2017

It’s in our name, right?) Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. I’ve found the model to be very powerful in my career, and I hope it’s helpful to you. We’re called “product” managers.

Framework 150

Framework User Testing Product Management Product Manager 150

Userpilot

SEPTEMBER 15, 2023

TL;DR Concept testing evaluates an idea before it’s introduced to the market to gauge its potential success. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. This evolution underscores the importance of rigorous name testing.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Alchemer Mobile

FEBRUARY 6, 2024

LOUISVILLE, COLORADO, February 6, 2024 : Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. Alchemer is a KKR portfolio company.

Reporting Tools 100

Reporting Tools Research Software Feedback Software User Testing 100

Product Management University

NOVEMBER 21, 2022

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Product portfolio managers keep an eye on industry trends and their impact on each target market segment.

White Paper 130

White Paper Research Software Management Management 130

Userpilot

OCTOBER 17, 2023

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. It provides insights into the market size, growth potential, and avenues for product development.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

The Product Coalition

APRIL 7, 2021

Fireart engineers have vast expertise and domain knowledge in fintech, health tech, marketing and advertising, telecommunications, eCommerce and retail, and many other business sectors. Fireart ranks as the leader among Top Mobile App Development Companies for Startups on MobileAppDaily on a global scale.

Research Software 120

Research Software Feedback Software Artificial Inteligence User Testing 120

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 98

Branding User Testing Product Research Data Visualization 98