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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

The first step to creating a successful product marketing strategy is to set SMART goals and define your objectives. Next, you need to conduct market research to understand your competition and business landscape and to define your target audience and user personas. How do they communicate their messaging?

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Best Resources for Localization Managers

Userpilot

To become a better localization manager and excel in your role, you need access to resources, including podcasts, books, webinars, and blogs. Global Expansion : The Culture Map (international markets), Take Your Company Global (new rules). Webinars : General : Lokalise, Phrase.

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Localization Manager Career Path

Userpilot

TL;DR A localization manager helps a company enter the international market by adapting the company’s product and content to the language and culture of the global audience. The senior localization manager carries out the market research , comes up with the localization strategy , and ensures the implementation process goes as planned.

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How to Become a Product Launch Manager [+Tools and Resources]

Userpilot

Here are some of the best tools to help you deliver exceptional results: Best in-app messaging tool – Userpilot : With Userpilot, you can create beautiful in-app messages for announcing launches and trigger them contextually. You can check our page from time to time for regular webinar updates and calendar.

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Best Resources for Product Launch Managers

Userpilot

” Stay updated with webinars from Userpilot Events, Product Launch Institute, or Go-to-Market Institute. Let’s take a look at these responsibilities: User and Market Research : A product launch manager executes market research and competitive analysis to identify trends and potential challenges for new product launches.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

The main certificates include the Meta Marketing Professional Certificate, Certified Digital Marketing Professional (CDMP), and others. Gain essential skills : Skills such as market research and analysis, marketing, technical knowledge in CRM systems, marketing automation , and related technologies are crucial for this position.

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Localization Manager Salary [+ Resources to Advance]

Userpilot

Here are five best tools for a localization manager: Best tool for product analytics ( Userpilot ) : Userpilot helps with user research and has a localization functionality that helps your localization process by offering automatic localization of in-app messaging. This includes the company’s content, visuals, and entire messaging.