Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Usage-based segmentation segments users by the frequency and intensity of product usage. Userpilot is a product growth platform with advanced segmentation features. To ensure that marketing efforts are appropriately targeted.

Analytic Tools 78

Analytic Tools Research Software Feedback Software Product Research 78

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. User persona : Useful for product development and user experience design. Proto persona : Helps brainstorm early-stage product features and marketing messages based on assumed user characteristics.

User Testing 88

User Testing Research Software Data Visualization Feedback Software 88

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Start by defining product vision and mission to give clarity to your team and determine the right direction to move. What is a product strategy framework? Book a demo now.

Data Visualization 95

Data Visualization Framework Product Strategy Analytic Tools 95

Userpilot

JULY 23, 2024

Understanding its different stages can help you transform a simple idea into a finished product. This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Marketing : Create a marketing strategy that also outlines positioning and messaging.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Data Visualization 82

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

AUGUST 21, 2024

Dig into your CRM systems and customer support interactions to gather insights. Improved personalization Many companies struggle to deliver targeted product marketing messages. Case in point: we created a SaaS product metrics benchmark report based on first-party data from 547 companies—go check it out!

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Research Software 81

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 76

Product Research Feedback Software Research Software Product Marketing 76

Userpilot

JUNE 19, 2024

For instance, a gaming company aiming to release a global game might require the Localization Manager to have experience working with multimedia content, while a software company might prioritize experience with technical documentation. Looking into tools for localization managers? Book a demo to see it in action!

Analytic Tools 52

Analytic Tools Data Visualization Research Software Reporting Tools 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

JUNE 19, 2024

For example, a company launching a new mobile app might require a strong focus on app store optimization (ASO) and influencer marketing, while a company launching a complex enterprise software solution might prioritize experience with training programs and change management strategies. What is a product launch manager?

Product launches 52

Product launches Analytic Tools Feedback Software Research Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! Do your market research.

B2B 92

B2B User Testing Research Software Analytic Tools 92

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. What is market validation?

User Testing 81

User Testing Product Research Data Visualization Research Software 81

Userpilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. monitoring resources using project management software, and tackling potential blockers. What is a product manager?

Reporting Tools 90

Reporting Tools Customer Experience User Testing Product Research 90

Userpilot

JUNE 14, 2023

In this article, we will delve into the potential of product feedback survey templates and a comprehensive collection of them. TL;DR A product feedback survey is a structured tool for gathering customer feedback on products or services. What is a product feedback survey?

Product Research 84

Product Research Feedback Software User Testing Customer Feedback 84

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

User Testing 76

User Testing Product Research Research Software Data Visualization 76

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. Are there enough users who are ready to pay for a solution to the problem?

User Testing 77

User Testing Product Research Feedback Software Customer Feedback 77

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

NOVEMBER 10, 2022

TLDR; A customer pain point refers to an issue that a customer experiences when interacting with a product or service. Understanding pain points helps you avoid customer dissatisfaction , make product improvements that meet customer needs , and help you align your marketing strategy better. State of SaaS Report Findings.

User Friction 79

User Friction Customer Experience Product Research User Testing 79

Userpilot

JULY 6, 2021

What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.

Feedback Software 96

Feedback Software Research Software Analytic Tools Onboarding KPIs 96

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 80

Analytic Tools Research Software Data Visualization Reporting Tools 80

Usersnap

SEPTEMBER 12, 2023

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 17, 2023

Searching for the best software for customer feedback to truly understand your customer sentiment ? Software for customer feedback has become essential for SaaS businesses that have customers in their hearts. Actionable insights from feedback help you better align your product with customers’ needs and retain them for longer.

Feedback Software 17

Feedback Software Data Visualization Customer Feedback Analytic Tools 17

Product Management and Strategic Marketing

APRIL 29, 2020

In my 15+ years in technology I have had the privilege of working as a product manager who reported to various department heads. In some cases I reported to engineering, in other cases to marketing, and more recently to the head of product management.

Reporting Tools 40

Reporting Tools Research Software Product Manager Product Management 40

Userpilot

MARCH 26, 2024

You also have to build hype about the feature release on different platforms. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You also have to build hype about the feature release on different platforms. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You also have to build hype about the feature release on different platforms. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You also have to build hype about the feature release on different platforms. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

You also have to build hype about the feature release on different platforms. While there are a few overlapping steps, there’s a world of difference between a successful product launch and a feature introduction. A solid product launch plan outlines everything you’ll do to bring a new product to the market.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 14, 2024

In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. – Technographic — preferred device, browser, and system. – Needs-based — what your users are looking to solve with your product.

Data Visualization 82

Data Visualization Analytic Tools Reporting Tools Research Software 82

Userpilot

MAY 17, 2024

Looking for the perfect product feedback tools for collecting insightful data? With so many similar tools available on the market, it can seem difficult to pick the best one for your company. TL;DR A product feedback tool is software designed to simplify the process of gathering, organizing, and analyzing user feedback.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

Userpilot

APRIL 7, 2024

The approach to managing SaaS products is entirely different from traditional on-premise software. So, whether you’re a new SaaS product manager, an experienced PM for traditional software, or just interested in gaining more knowledge, this article is for you. Develop the product roadmap. Follow these steps.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

FEBRUARY 8, 2021

The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Segmentation is dividing a market or service based on common characteristics. Are you looking to apply specific messaging to new customers of a particular geographic region?

Analytic Tools 92

Analytic Tools Research Software Data Visualization Customer Experience 92

Product Innovation Educators

MAY 23, 2016

I have a great guest, Rebecca Kalogeris, to help us understand the pulse of product management. Rebecca is the Vice President of Marketing for Pragmatic Marketing. Prior to joining Pragmatic Marketing, Rebecca managed product management and marketing teams at a variety of software companies.

Product Research 49

Product Research Customer Experience Product Manager Product Management 49

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Research Software 83

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 87

Data Visualization Customer Feedback Customer Experience User Testing 87