Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Alchemer Mobile

JUNE 15, 2024

Pulse is a powerful blend of AI methodologies that allows companies to analyze customer feedback to answer business questions, and discover what customers are really thinking. Alchemer Pulse responds to queries in human language to give users quick, accurate insights into customer feedback, at scale.

User Testing 100

User Testing Customer Feedback Feedback Software Customer Experience 100

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 86

User Testing Data Visualization Feedback Software Research Software 86

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade.

Data Visualization 77

Data Visualization Analytic Tools Research Software Feedback Software 77

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Monday.com was positioned as a “Work OS” with high customization and intuitive visuals.

Research Software 76

Research Software Positioning Data Visualization Definition 76

Userpilot

JULY 24, 2024

Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry. Analyze in-app user satisfaction using tools like NPS and CSAT surveys.

Data Visualization 97

Data Visualization Framework Product Strategy Analytic Tools 97

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. New research from Intercom reveals how support leaders are striking a balance. Below we dive into each of the five key trends from our research.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 84

Customer Feedback User Testing Feedback Software Data Visualization 84

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Collecting high-quality data for personas ensures they are based on real user behaviors and needs. User persona : Useful for product development and user experience design.

User Testing 90

User Testing Research Software Data Visualization Feedback Software 90

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

Product Research 76

Product Research Customer Feedback Data Visualization User Testing 76

Userpilot

AUGUST 12, 2024

TL;DR Product design involves creating, developing, and refining a new product to meet user needs and solve specific problems through a user-centric approach. Research your target market. Perform competitive analysis and follow up on market trends to make informed design decisions. Empathize with users.

Product Research 80

Product Research Feedback Software Research Software User Testing 80

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case.

Customer Feedback 60

Customer Feedback Data Visualization Product Management Product Manager 60

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 87

Data Visualization Analytic Tools User Testing Feedback Software 87

Userpilot

DECEMBER 7, 2023

These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience. For instance, market research data can help you decide on effective product management strategies. These conclusions are data-driven insights.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Customer Experience 96

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 86

User Testing Customer Feedback Customer Satisfaction Feedback Software 86

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 78

Product Research Data Visualization User Testing Research Software 78

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 86

User Testing Customer Feedback Feedback Software User Friction 86

Userpilot

SEPTEMBER 16, 2024

Market expansion : Involves entering new geographical areas or demographics with your existing products. Product development : Focuses on creating new products or enhancing existing ones to meet the needs of your current market. Diversification : Introduce new products to new markets to spread risk and reach new audiences.

Analytic Tools 81

Analytic Tools Research Software Feedback Software Data Visualization 81

Userpilot

OCTOBER 5, 2024

A user persona is a semi-fictional character representing a specific user segment or customer type who uses your product or service. User persona examples especially help product management and UX teams better understand customers by highlighting their needs, pain points, and key aspects of their journey.

Research Software 59

Research Software Customer Experience Analytic Tools User Testing 59

Userpilot

JULY 16, 2024

Providing a great product experience helps SaaS companies reduce churn and improve product management metrics like customer satisfaction and customer lifetime value. A great SaaS product experience boosts customer satisfaction , adoption, and engagement , builds brand advocacy , reduces churn , and, ultimately, drives revenue growth.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Product Research 90

Userpilot

JULY 16, 2024

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. This research helps define the problem space and validate potential solutions.

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

Userpilot

JANUARY 28, 2024

This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal. Micro surveys are like that for customers. Create user onboarding flows code-free.

User Testing 70

User Testing Customer Feedback Product Research Feedback Software 70

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 88

User Testing Feedback Software Analytic Tools Research Software 88

Userpilot

AUGUST 28, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. These tasks can involve various aspects of the product lifecycle, from market research and development to launch and post-launch activities.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JULY 10, 2024

Create product-led content like blog posts and eBooks to solve customer pain points and increase reach with SEO optimization. Create a referral program with incentives to boost customer acquisition and reward loyal users through word-of-mouth. Product management focuses on building the right SaaS products.

Analytic Tools 87

Analytic Tools Feedback Software Research Software User Testing 87

Userpilot

JULY 3, 2024

The short answer is: Because you can’t create a successful product without first knowing what your customers want. To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data. Such data is helpful for providing greater context and understanding of user behavior.

Data Visualization 76

Data Visualization User Testing Product Research Customer Feedback 76

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

Data Visualization 91

Data Visualization Analytic Tools Research Software User Testing 91

Userpilot

JANUARY 9, 2024

you can issue them each time a user attempts a usability task ). You could do an SEQ after market research , to understand friction points , at vital touchpoints in the journey to understand satisfaction, and after feature launch to understand perceived usability. Interaction with a customer service agent.

Data Visualization 89

Data Visualization User Testing Product Research Analytic Tools 89

Userpilot

JUNE 19, 2024

Thus, one must work efficiently with other teams to stay on top.Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Looking into tools for product marketing managers?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 5, 2023

TL;DR The aim of the product design process is to create products that solve genuine customer problems, are functional, and offer a positive user experience. A strong product design ensures alignment with user needs and enhances user satisfaction and retention. It encompasses UI and UX design.

User Testing 67

User Testing Product Research Data Visualization Feedback Software 67

Userpilot

SEPTEMBER 14, 2023

Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit.

Product Research 78

Product Research User Testing Research Software Feedback Software 78

Userpilot

JULY 5, 2022

What is a customer service gap and how do you close it? If you’re looking for a customer service gap definition, you are at the right place. We’ve prepared a comprehensive guide on this topic so that you will find all answers at once: what the customer service gap stands for. 5 strategies for closing the customer gap.

Feedback Software 85

Feedback Software User Testing Research Software Customer Feedback 85

Userpilot

AUGUST 30, 2024

TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. This role ensures the product meets user needs and business goals – requiring strong organizational, analytical, and communication skills.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52