Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 270

Agile Product Research User Testing Feedback Software 270

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Instead of helping meet a need outside your job, investigate the real cause of that need. Hard skills like market research or roadmapping are important, but they’re not enough.

Agile 276

Agile Product Manager Product Management Workshop 276

Roman Pichler

OCTOBER 6, 2020

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. Assess the product strategy and product roadmap together with development team representatives and key stakeholders.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Alchemer Mobile

FEBRUARY 2, 2021

We’ve categorized these 30 steps as pre-launch, launch, and post-launch, but the list is designed to be modified to meet your needs. If your app is in its early stage, stretch out the pre-launch marketing over a six-month period to better prepare your app for launch. What are their needs?), PLAN A BETA RELEASE. Launch: Go Time!

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Guy

OCTOBER 8, 2024

Expectation Management : Different stakeholders will have different expectations of the product and the roadmap. For instance, when presenting a roadmap update, include not only the “what” but also the “why.” Present customer feedback, market research, or case studies to make your case.

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. If usage flags, it might be an indicator that the product isn’t meeting the needs, or that a competitor is trying to gain a toehold.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Mind the Product

OCTOBER 25, 2016

Even before we finished bucketing the answers by theme, it was clear what the primary challenge on most product managers’ minds is: setting roadmap priorities without real market feedback. Too many high-level ideas that are added to the roadmap as a “must-have” bug not backed up with validation.”. “I

User Testing 187

User Testing Product Research Feedback Software Research Software 187

The Product Coalition

JUNE 15, 2020

80% of product managers say they don’t talk to their customers enough yet they report that their best sources of product ideas are direct customer feedback and market research. In the survey, 2 out of the top 3 sources of the best product and feature ideas came from Direct Customer Feedback and Market Research.

Product Research 117

Product Research Data Visualization User Testing Customer Feedback 117

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Alchemer Mobile

AUGUST 19, 2024

Resist the temptation to assume you know what the customer wants without validating through research. Prioritize Roadmap Items Based on Internal Opinions: Do your best to ensure that prioritization is driven by customer needs rather than internal politics or preferences.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

BrainMates

OCTOBER 20, 2024

Product success isn’t defined solely by features and functions—it hinges on how well a product meets customer needs and expectations, including support and services. For product managers: Conducting market research, analysing customer feedback, and staying close to the voice of the customer are key strategies to close this gap.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

The Product Coalition

FEBRUARY 24, 2023

This can make it difficult for the CPO to develop a product that meets the needs of a specific customer segment and can lead to a product that needs to be better aligned with the market demand. And so, the CPO finds himself in a position where he needs to deliver a clear roadmap, although the ground keeps shifting.

Startups 136

Startups User Testing Feedback Software Customer Feedback 136

Product Management University

AUGUST 2, 2023

Product Management’s guiding light would be the list of customer goals, outcomes and obstacles from largest to smallest impact, and they’d use it to create a portfolio roadmap that synchronizes all product roadmaps to that list so that the whole (of the integrated portfolio) has greater value than the sum of the products.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Roman Pichler

JANUARY 9, 2018

Therefore, get out of the building (as Steve Blank says) and meet target users face-to-face as part of the discovery work. But to succeed with product discovery, I find it paramount that you—the person in charge of the product—carry out user research yourself and develop a deep understanding of the user needs.

Product Research 175

Product Research Technical Advisors User Testing Research Software 175

The Product Coalition

MARCH 13, 2023

The process involves identifying the target audience, understanding their needs, and developing a product that meets those needs. Effective product development requires a clear understanding of the market, competitive landscape, and customer needs. This research helps to identify potential opportunities for new products.

User Testing 154

User Testing Product Research Development Customer Feedback 154

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. Create a product roadmap to get everyone on the same page and outline key development stages.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Innovation Educators

JUNE 24, 2024

One of the key similarities between Mary’s nonprofit work and product management was the focus on understanding and meeting the needs of a target audience. One of the key similarities between Mary’s nonprofit work and product management was the focus on understanding and meeting the needs of a target audience.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Mind the Product

AUGUST 9, 2017

If the market is better educated, there will be direct benefits to the technology roadmap and product pricing. However, effective product delivery relies on the usual disciplines – voice of the customer, product usability testing, quality control and market research – as the basis for product management activities.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 156

Agile Product Research User Testing Product Manager 156

Product Management University

SEPTEMBER 3, 2024

Unfortunately, there’s no universally accepted definition of product strategy and therefore no consistent way to craft one that meets everyone’s expectations. First and foremost, how many individual product strategies can your organization realistically execute to meet its financial and strategic goals? Sales Execution On to sales.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. There are 5 main types of product development strategies: market expansion, product improvement, product extension , disruptive innovation, and diversification.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JULY 29, 2024

ProductPlan excels in planning, visualizing, and communicating product strategies , notably through creating a comprehensive product roadmap. Statista is a premier data research platform offering extensive statistics, market research reports, and industry studies for detailed research. Roadmap in ProductPlan.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

The Product Coalition

SEPTEMBER 23, 2018

I want to address such topics here and show how product roadmaps can help the team collaboratively gather the pieces of work and have a view of long term desired outcomes that afterwards are going to be broken down into sprints, not the other way round. It shows a long term planning for the specific product.

Roadmap 70

Roadmap Data Visualization User Testing Reporting Tools 70

Userpilot

JULY 16, 2024

We covered everything you need to know, from technical skills and responsibilities to a step-by-step roadmap for getting started. A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. Roadmapping should focus on product vision and delivering key business objectives. 4: Roadmapping. #5: What is product management?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What are the responsibilities of a product marketing manager?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. One way to get to know your customers is to conduct customer research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Management University

NOVEMBER 21, 2022

In its simplest form, product portfolio management focuses product, marketing and sales teams on market segments that are most conducive to meeting the organization’s strategic goals. The needs of target customers in specific vertical markets. A little bit of market research will give you some definitive answers.

White Paper 130

White Paper Research Software Management Management 130

The Basics of Product Management

JUNE 21, 2020

These two questions form the basis of any good product roadmap. Learn how to create the best product roadmap. Learning how to build a product roadmap is a key requirement to break into product management. The ability to prepare a great roadmap is one of the must have skills for any Product Manager. Roadmap Guidelines.

Definition 59

Definition Roadmap Product Research User Testing 59

Userpilot

NOVEMBER 20, 2023

TPMs are responsible for market and customer research , but their main focus is on satisfying market needs from a technical point of view. A big part of their job is managing the roadmap and prioritizing technical initiatives in the product backlog. Product roadmap. In-app survey created in Userpilot.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Sachin Rekhi

OCTOBER 25, 2016

These surveys can take multiple forms as well, whether it's market research on potential new product areas, or gathering feedback from your existing customers on their experience. Incorporate Feedback Into Your Product Roadmap Process. For example, one of my favorite surveys are periodic Net Promoter Score surveys.

Product Research 139

Product Research Feedback Loop Feedback Software User Testing 139

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Some are of the opinion that a Product Operations Manager handles the less glamorous side of development, but if you ever meet a POM, it’ll be clear how all in they are!

Product Research 148

Product Research Data Visualization User Testing Research Software 148

Userpilot

SEPTEMBER 20, 2023

Key responsibilities include setting out a clear product vision , building a product roadmap, organizing releases , and conducting continuous market research and analysis. Conduct user and market research to identify unmet needs. Build a product roadmap. Organize releases.

Reporting Tools 105

Reporting Tools Customer Experience User Testing Product Research 105

Userpilot

AUGUST 10, 2022

You should focus on one Minimum Marketable Feature (MMF) at a time – and not the whole product. PMF surveys help you determine if your MVP meets the demands of the market. Minimum viable product vs minimum marketable product: What’s the difference? Let’s have a look at the main steps: Conduct market research.

Product Research 95

Product Research User Testing Feedback Software Research Software 95

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104