Melissa Perri

JANUARY 4, 2020

2019: "I have 800 Product Owners who have never done the role before, can you help train them?" Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. We'll need to build training programs inside companies, make sure we higher good experienced people to coach.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Philip Kotler.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Instead, employees from the appropriate business units can act as product owners with some training and coaching. (In Why didn’t the framework use the term product manager ? ”).

Product Management 273

Product Management Product Manager Research Software Product Research 273

Alchemer Mobile

MARCH 11, 2025

Enhance Training: Provide targeted training for support staff based on recurring customer challenges. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! Customers want to know that their input is making a difference.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Product Innovation Educators

JUNE 29, 2020

Hard skills like market research or roadmapping are important, but they’re not enough. Again, empathy is important to train ourselves in. “ A person’s true potential is unknown (and unknowable) … it’s impossible to foresee what can be accomplished with years of passion, toil, and training.

Agile 276

Agile Product Management Product Manager Workshop 276

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Product Innovation Educators

JULY 29, 2024

It highlights the need for education and training in customer-centric innovation methods. Making ODI Work Better To help companies implement ODI more successfully, Ulwick’s team has introduced several improvements: Project Cohorts: These are training sessions that guide teams through each step of the ODI process.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Melissa Perri

JUNE 29, 2017

Who creates the user stories varies depending on Scrum training) Groom and prioritize the work in the backlog. I’ve trained dozens of teams who are using SAFe and I have never seen this work well. Accept the completed user stories to make sure the work fulfills the criteria.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. She also trains companies to create and implement their own in-house Voice of the Customer programs.

Agile 243

Agile Data Visualization User Testing Customer Feedback 243

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. With many of the new offerings like Zenefits for HR and Benefits, Salesforce for CRM, Marketo for Marketing automation, and on and on.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Product Innovation Educators

OCTOBER 14, 2024

This can be particularly helpful for tasks like figuring out market size or making financial projections. For example, “Given a particular market size and capture rate, how many sales do I need to break even?” What skills and training might your product management team need to effectively use AI tools in your work?

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

Data Visualization 79

Data Visualization Research Software Reporting Tools Analytic Tools 79

Mind the Product

JANUARY 22, 2019

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. New for this year from Mind the Product Training is a Product Metrics workshop, and a particularly nuanced part of the program is the balance between your innate intuition and the data you collect.

Research Software 175

Research Software Product Research User Testing Data Visualization 175

Product Innovation Educators

AUGUST 5, 2019

When it comes to VOC experts, there are only a handful of people that match the experience of my guest today, helping hundreds of companies with VOC research and training many more practitioners. Another misunderstanding is thinking of VOC as any kind of market research. His name is Gerry Katz. Gerry’s business profile.

User Testing 168

User Testing Product Research Research Software Customer Experience 168

Intercom, Inc.

NOVEMBER 18, 2020

To understand the way support leaders are thinking about automation, we worked with an independent market research firm to survey a random sample of 404 customer support leaders across both B2B and B2C industries in several sectors, including retail, healthcare, and technology. A note about methodology.

User Testing 223

User Testing Customer Experience Research Software Product Research 223

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 278

Product Research Product Management Product Manager Customer Experience 278

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Strategy On the strategic side, this means finding out what is unique within a market about a company’s offering, and steering the company and/or its product to position itself in the place that will lead to success. Copywriting?— ?Executing

Marketing 78

Marketing Product Marketing Reporting Tools Product Research 78

Alchemer Mobile

JULY 11, 2019

As you segment your market, you develop at least one persona for each segment that represents the typical goals, behaviors, attitudes and background of users in that segment. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. Customers come with a set of expectations—whether it’s ease of use, reliability, or customer support—that are shaped by prior experiences, market trends, and your product messaging.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

DISQO

OCTOBER 15, 2019

The data only becomes really valuable in the hands of a healthcare professional, when it can be combined with your historical health records and other data points collected over time, your doctor’s specialized training, and the tools and ability to do additional testing. The intent is good: An affection for experimentation and efficiency.

Research Software 9

Research Software Feedback Software User Testing Market Research 9

Product Management University

AUGUST 2, 2023

Here are 10 things that would happen if product management, product marketing, sales and customer success all had a common view of your target customers. The confidence of your organization would skyrocket because you’d know you’re building, marketing, selling and delivering measurable customer value with strategic impact.

User Testing 130

User Testing Research Software Market Research Roadmap 130

Alchemer Mobile

APRIL 11, 2018

In our product management training and consulting practice , we always begin by coaching product managers to start from a strategic perspective. While mobile product metrics are a powerful source of information, the savvy product manager can learn even more by combining these metrics with other sources of market and competitive research.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

Product Innovation Educators

NOVEMBER 2, 2020

I found it so helpful, that after earning the NPDP certification, I created a virtual training program to help others learn the body of knowledge as well and earn the certification. Now, the key elements of the knowledge are published in Product Development and Management Body of Knowledge: A Guidebook for Training and Certification.

Certifications 189

Certifications Research Software Feedback Software Product Management 189

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

freshtrax

JANUARY 24, 2019

To enter a new market, understanding people qualitatively and quantitatively and localizing then are keys to success. Related article: Marketing in Japan – Love of Anime and American Brands. people gather almost everyday to ride trains. So you cannot underestimate the power of ads on the train! Pros of train ads.

User Testing 78

User Testing Marketing Customer Feedback Research Software 78

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. Bob: I would say that I grew up and I was trained on the supply side, right? People keep talking about product market fit.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Product Talk

APRIL 17, 2024

It sounds like you are responsible for product, design, and research. And product marketing as well. My teams read all of these books, they do good trainings, they go to conferences, but they were lacking these tiny little details, and, to be honest, even I struggled. Teresa: Okay. Yes, great. Is that fair? Stephanie: I am.

Product Research 277

Product Research User Testing Data Visualization Research Software 277

Intercom, Inc.

MAY 22, 2019

When building machine learning , large generic training models aren’t always the best. And then the entrepreneurial bug bit, and I started a bagel company in San Francisco – which as far as product-market fit goes, it was so amazingly easy to get there. We had lines out the door the first time I put up a little blackboard.

Feedback Software 199

Feedback Software User Testing Analytic Tools Research Software 199

Piyanka Jain

APRIL 2, 2019

Her last role had involved business process analysis, planning, and market research. The training and the follow-on project was a game-changer for Neha. Unsplash Neha has an engineering and MBA background. She was looking to rejoin the workforce after several years on a personal sabbatical.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Pragmatic Marketing

JULY 25, 2018

Typically, this is the plight of a team that isn't dialed into its market. Your organization may not be market driven. Pragmatic Training can help your team become market driven. Review these seven key steps to see if you may need to re-evaluate your market driven approach: 1. If not, no worries.

Technical Review 70

Technical Review Product Research User Testing Reporting Tools 70