The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 129

User Testing Market Research Product Research Research Software 129

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI 130

Generative AI Market Research User Testing Product Research 130

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 147

User Testing Product Research Data Visualization Customer Feedback 147

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Causes : A lack of understanding of users and their needs, lack of empowerment of the person in charge of the product, inappropriate growth strategy.

Vision 322

Vision User Testing Product Research Research Software 322

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

The Product Coalition

MAY 14, 2021

Market penetration strategies can be defined as an effort of increasing market share for current products or services of the firm by marketing activities. In fact, market penetration has never been an affordable strategy that might burn the company budget in a short time.

Reporting Tools 127

Reporting Tools Strategy Technical Review Marketing 127

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

Mind the Product

FEBRUARY 5, 2019

Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. For many consumer packaged goods (CPG) companies, product teams report to marketing, sales, finance, or strategy leads. Who owns Product/Market fit – Marketing, Sales, or Business?

User Testing 183

User Testing Product Marketing Marketing Product Research 183

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Market Research 78

Market Research Product Research Marketing Product Marketing 78

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." Product Strategy = Company Strategy in this case.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Mind the Product

OCTOBER 8, 2018

Understand Your Competitors Through Market Research. In Arunachalam’s case, as he was entering at the late majority stage of the sanitary pad market, he spent a lot of time understanding the strengths and weaknesses of his competitors before deriving his unique selling point – cost effectiveness. Philip Kotler.

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Product Research User Testing Marketing Weak Development Team 183

Userpilot

AUGUST 18, 2024

How do you ensure your AI product not only survives but thrives in this competitive market? A well-crafted go-to-market strategy could be your secret weapon. Best-selling author and go-to-market advisor Maja Voje has helped hundreds of companies, including Google and Rocket Internet, build and grow successful products.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Vision Product Research User Testing Roadmap 141

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. Who is the target audience/segment/customer?

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy? 4:07] How does market segmentation influence product strategy? Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? A combination of multiple factors triggered this change in behavior.

User Testing 301

User Testing Vision Naming Branding 301

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Melissa Perri

JUNE 29, 2017

A good Product Manager is taught how to prioritize work against clear outcome oriented goals, how to discover and validate real customer and business value, and what processes are needed to reduce the uncertainty that the product will succeed in market. With a Scrum team, you may be more focused on the execution of solutions.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Take those inputs, synthesise them and then figure out which direction you should go in. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Userpilot

JULY 22, 2024

An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. We also explore the different types of expansion strategies and the steps you can follow to create a working plan for your business.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. Let’s get right to it!

Product Research 104

Product Research User Testing Research Software Feedback Software 104