Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. A lot of digital transformation companies usually need to start with Product Organizational design, getting alignment on the role of a Product Manager and what that means before they can look at Product Strategy and Product Operations.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Innovation Educators

SEPTEMBER 9, 2024

Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

Product Strategy 145

Product Strategy Research Software Strategy User Testing 145

Melissa Perri

JANUARY 4, 2020

Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies. Product Strategy = Company Strategy in this case. Most companies do strategy poorly, product managers will need to step up and given the room from executives.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Userpilot

JULY 24, 2024

Launching a product without a well-defined product strategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a product strategy framework that is the foundation of product-led growth ? Product strategies help you design and grow your products.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Guy

JULY 2, 2017

But the most important thing the product mentorship can unconsciously provide, is guidance and support towards clarifying what your long term career goals are as a product manager. Think of your product management career development as a new product that is going to be released into the market. ” [1.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 278

Product Research Product Manager Product Management Customer Experience 278

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Why didn’t the framework use the term product manager ?

Product Management 273

Product Management Product Manager Research Software Product Research 273

Product Innovation Educators

OCTOBER 14, 2024

AI can help with: Rapid generation of initial draft product briefs Assistance in structuring briefs with key components Increased output and iterations Brian notes that while AI can significantly speed up the process of creating product briefs, these documents often require nuanced understanding and strategic thinking.

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Mind the Product

MARCH 20, 2020

Start today, by analysing all the information available – customer and user research, market research, and user data. Portfolio and product strategy. Customer and market insights. Start today by asking yourself how your product relates to revenue or cost. Preparing for the C-Suite.

User Testing 253

User Testing Product Research Customer Feedback Customer Experience 253

Roman Pichler

OCTOBER 6, 2020

Carrying out product discovery involves answering the following questions: What is the specific value the product should create for the users and customers? Which market and market segment should the product address? What makes the product stand out? Let’s look at timeboxed product discovery first.

Product Research 287

Product Research Technical Review Feedback Software Research Software 287

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

Product Research 136

Product Research User Testing Customer Experience Research Software 136

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

Vision 148

Vision Product Research User Testing Roadmap 148

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 270

Agile Product Research User Testing Feedback Software 270

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Alchemer Mobile

APRIL 11, 2018

Editor’s note: As a follow up to the article from Ashley Sefferman that was written for the 280 Group blog last month, this month we’ve invited Roger Snyder from 280 Group to discuss how to turn the data these metrics provide into real insights to better manage your product strategy. Here are two examples to show how this works.

Data Visualization 140

Data Visualization Customer Experience Research Software User Testing 140

The Product Coalition

MARCH 24, 2021

We can see that such innovations face a chasm between the early and the mainstream market. Crossing this chasm decides if the innovation will become a success or has to leave the market. Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering.

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Mind the Product

AUGUST 9, 2017

While the Amazon Echo Show is an impressive addition to the repertoire of voice and video monitoring systems in this growing market, it’s not the product features that are drawing attention. Rather, it is Amazon’s smart home product strategy. The global smart home market is expected to grow at a CAGR of 14.5%

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Management 156

Roman Pichler

JANUARY 9, 2018

I find it helpful to form a product discovery team that consists of: Development team members: user experience (UX) designer, developer, tester; Key stakeholders , for example, people from marketing, sales, and support; A ScrumMaster or agile coach. Don’t Limit Product Discovery to New Products.

Product Research 175

Product Research Technical Advisors User Testing Research Software 175

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

UserVoice

JULY 28, 2017

Aericon has a post on its blog about how they use Asana for product management – we here at UserVoice are also a fan of keeping tabs on marketing projects via Asana. Horowitz makes a great point- product managers are in a strategic role. Does this support one of the high-level goals for my product?

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

The Product Guy

OCTOBER 8, 2024

To navigate these dynamics successfully, consider the following: Influence and Power Structures : Senior leaders like CEOs or VPs often have significant influence over product decisions. Their directives may override data-backed insights or customer needs, leaving PMs to balance the demand for quick wins with long-term product strategy.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Perform competitive analysis by identifying competitors, studying their offerings, and conducting a SWOT analysis to find market gaps. Design an effective product strategy. Understand your competition.

Research Software 103

Research Software Positioning Data Visualization Definition 103

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. Evelyn Clinton, Content Marketing Manager.

Research Software 30

Research Software Reporting Tools User Testing Customer Experience 30

Userpilot

JULY 25, 2024

They handle smaller projects or contribute to larger ones, working under experienced product managers. Their responsibilities also include collaborating with engineering, design, and marketing teams, creating user stories, and ensuring product features align with user expectations and business goals.

User Testing 94

User Testing Analytic Tools Data Visualization Feedback Software 94

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

Research Software 142

Research Software Product Manager Product Management Management 142

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. His bias defeats the purpose of research. 5 actions that make product marketers successful.

Data Visualization 121

Data Visualization Customer Feedback Product Management Product Manager 121

Product Innovation Educators

JUNE 24, 2024

One particularly challenging moment came when the VP of Marketing asked about her sales aptitude. Use storytelling techniques to make your experiences memorable and relatable, and don’t be afraid to ask thoughtful questions about the company’s product strategy and culture.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70