The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 131

User Testing Market Research Product Research Research Software 131

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 149

User Testing Product Research Data Visualization Customer Feedback 149

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.

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User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

JANUARY 13, 2025

What patterns emerge about which systems (manufacturing, sales, marketing, etc.) What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges? This approach helped Doug build and sell an entire company based on insights from academic publications.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Carry out qualitative market research like direct observation and problem interviews.

Vision 334

Vision User Testing Product Research Research Software 334

Product Innovation Educators

APRIL 27, 2020

Three methodologies of pricing are value-based, market level, and cost-plus. Identify the market size and trajectory. 6:39] Market Research. Market research is finding out what you can charge based on what you’re offering. Use your data, market research, and team to assign a price. [8:40]

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Research Software Feedback Software Product Research User Testing 330

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Market Research 78

Market Research Product Research Marketing Product Marketing 78

Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Melissa Perri

JULY 23, 2024

Inability to Scale : Difficulty in scaling operations effectively to meet growing demand or market opportunities highlights weaknesses in organizational design and adaptability. Roadmapping and prioritization are critical for managing resources efficiently, focusing on high-impact initiatives, and adapting to market changes.

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Weak Development Team Product Research Research Software Feedback Software 250

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? You need confidence. That is why Andrea Ruttenberg, PhD, is joining us.

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Research Software Systems Review User Friction Product Research 288

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

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Product Management Product Manager Research Software Feedback Software 407

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 160

Product Strategy User Testing Data Visualization Strategy 160

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. 4:07] How does market segmentation influence product strategy? In customer research, we’re trying to understand what problems our customers face and how much they value solutions to those problems. Dan is the founder of ?

Marketing 156

Marketing User Testing Research Software Product Research 156

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Melissa Perri

JANUARY 4, 2020

Supporting infrastructure will be needed to disseminate market research, and customer feedback to teams. Once we have nailed the interactions between teams down with agile, we'll need to enable good decision making of those teams to escape the build trap.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. And if you are a sufficiently large company, portfolio strategy is the intermediary.

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Weak Development Team Product Strategy Strategy Development 326

Alchemer Mobile

JANUARY 4, 2023

Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. About Apptentive.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Spice Catalyst

NOVEMBER 13, 2024

This is the second episode of Product Success Issues covering the first parts of the Product Market Strategy: Values, Vision, Mission Statement, Understanding the Customer, and Innovation.

Vision 78

Vision Product Marketing Marketing Strategy 78

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Guy

JULY 2, 2017

Think of your product management career development as a new product that is going to be released into the market. If you are just starting out in your product management career it is important to look at where you fit in the market. This is where you will need to do carry out market research and value proposition testing.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? We dream; we grow market share; we achieve aspiration; we build a portfolio.

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User Testing Vision Naming Branding 301

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Get in touch here. Tweet This.

User Testing 261

User Testing Customer Experience Customer Feedback Product Research 261

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. Why didn’t the framework use the term product manager ? When Scrum was developed in the 1990ies, product management was different from what it is today.

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Product Management Product Manager Research Software Product Research 273

Mind the Product

NOVEMBER 17, 2020

That’s the question that Aras Bilgen and C Todd Lombardo cover in their new book, Product Research Rules – and what we chatted to them about in this week’s episode. In this episode, sponsored by Amplitude , listen to learn about: * Product research. The difference between market research, user research, and analytics.

Research Software 212

Research Software User Testing Product Research Customer Experience 212

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Data Visualization 105

Data Visualization Analytic Tools User Testing Research Software 105