Market Research Related Topics 
Product Management University
OCTOBER 6, 2024
If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?
Product Innovation Educators
SEPTEMBER 2, 2024
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
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Userpilot
AUGUST 30, 2024
What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?
Spice Catalyst
NOVEMBER 15, 2024
This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.
Speaker: Igli Laci, Strategic Finance Leader
Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Continuously assess market trends, customer behavior, and competitor strategies to make informed pricing decisions that drive business success.
UX Studio
JUNE 27, 2024
Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.
The Product Coalition
JUNE 28, 2022
Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
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Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!
Speaker: Phil Irvine, VP & Director of Audience Intelligence
This session will dive into how organizations can still leverage historical customer and product data, but also think about how to augment development of strategies with marketing research and other shopper signals to efficiently drive e-Commerce growth.
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In this eBook, you will learn how to continuously bring the voice of consumers into product and marketing decisions. Find out how to conduct research surveys that will allow you to confirm product-market fit, and build and launch better products. Get your copy today!
Speaker: John Little, Head of Product Marketing, Centercode
When it comes to delivering a solid product/market fit, customer validation is key. To get there, you need to commit to a vital blend of market research, strategy, and user testing. Join John Little, Head of Product Marketing at Centercode, as he explains a two-part approach to customer validation.
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