Management Product Research Testing 
Product Talk
SEPTEMBER 18, 2024
For years, I’ve shared that Product Talk’s primary outcome is to increase the number of product teams who adopt a continuous cadence to their discovery work. That’s why in 2022, we launched our first ever CDH Benchmark Survey. I am thrilled to announce we are running the survey again and I need your help.
Product Talk
OCTOBER 18, 2023
A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?
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Product Talk
JUNE 12, 2024
Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Tweet This Today’s Product in Practice is a lesson in perseverance. Tweet This Today’s Product in Practice is a lesson in perseverance.
Roman Pichler
DECEMBER 4, 2023
Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] The solutions, finally, are the products or product capabilities that help solve the customer needs.
Speaker: David Warren and Kevin O’Neill Stoll
Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer engagement.
Product Talk
FEBRUARY 7, 2024
The larger and more complex your company is, the more challenging it can be to introduce continuous discovery. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Sandrine Veillet ’s Product in Practice story perfectly exemplifies this. Do you have a Product in Practice story you’d like to share?
Product Talk
MARCH 1, 2023
“Product thought leaders talk about an ideal way of working. I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” product outcomes).
Speaker: Vivek Bedi, Keynote Speaker, Author & Entrepreneur
In fact, the entire way product managers work has completely changed. The work/life balance of PMs is being tested; managing a product team and various roadmaps virtually adds to the list of current challenges. Meanwhile many professionals are exploring if pivoting into product management is a career path for them.
Speaker: Luke Freiler, CEO and co-founder of Centercode
COVID-era product management is fraught with challenges as companies scramble to adapt their approach to make the most out of the current economic climate. A lucky few companies are ramping up to meet skyrocketing demand for distance-friendly products and services. September 22, 2020 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST.
Speaker: Jim Morris, Founder, Product Discovery Group
How can a Product team find that next big idea? It turns out that even ordinary product teams can discover extraordinary ideas. By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply.
Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting
The purpose and value of experimentation (from a scientific and product perspective) is to produce new information. From a product discovery/product management perspective, the purpose of experimentation is to focus our efforts on invalidating our assumptions to reduce the risk of developing and going-to-market with the wrong product.
Advertiser: Heap
In this workbook, you’ll find a comprehensive set of templates product development and cross-functional teams can adopt to better leverage your existing skills and your data to: Identify the problem to solve. Test and review your hypotheses. Design a solution. Iterate and improve.
Speaker: Oji Udezue, Former VP of Product at Calendly, Ezinne Udezue, VP of Product at Procore Technologies, and Tami Reiss, SVP Product Strategy + CPO in Residence at Produx Labs
As product managers, we often approach things as hypotheses. We are in a constant cycle of testing and learning; however, we must ask ourselves if we are doing it effectively. How do you successfully note, understand, and avoid the common pitfalls during experimentation?
Speaker: Michael Cardy - Red Hat Chief Strategist, Jason Tanner - CEO of Applied Frameworks, and Mike Mace - VP of Market Strategy at UserTesting
Companies have accomplished this through usability testing and real-time qualitative feedback from customers. However, most businesses struggle with formidable user testing and feedback processes. They will reveal trade secrets on: Turning customer feedback into actionable insights. Increasing profitability.
Speaker: Janelle Estes, CIO, User Testing
The impact on businesses cannot be understated, and product managers have felt the brunt of it. So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step!
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