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Aligning Product Managers and Product Marketing Managers for Success – Interview With Aatir Abdul Rauf

Userpilot

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product managers focus on building the right product.

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How to Become a Product Marketing Manager [+Tools and Resources]

Userpilot

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

A new book, Product Roadmaps Relaunched, could help you re-think and re-launch your approach to Product Roadmapping. It’s a real practitioners’ book, written by four Boston-based leaders in Product Management: C. Don Stoddard has held senior positions is Product Management and Product Marketing over the last 20 years.

Books 394
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Quantifying Product/Market Fit

The Product Coalition

Product Can you tell if your product is on the right track? It’s easy to answer whether you have a product/market fit: can the revenue your customers pay for your product sustain (or even grow) your business? But how can you know whether your market-fit is strong enough, or if you’re focusing on the right audience?

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The “How To Market Software Products” Playbook – 14 Product Marketing Strategies For SaaS

Userpilot

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

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Best product marketing software for SaaS

Userpilot

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

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Appcues vs UserGuiding: Which is Better for No-Code Growth?

Userpilot

Is Appcues or UserGuiding the best tool for no-code growth? And is there a better in-app onboarding software that would better fit your needs? With so many alternatives on review sites, it’s a bit tricky to really choose one. TL;DR Let’s explore how Appcues and UserGuiding compare when it comes to enabling SaaS no-code growth.