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Unconventional ProductMarketing Skills to Drive More Revenue From Existing Products Today, ProductManagement University announced free training courses for productmarketingmanagers. It’s offering free eLearning versions of its ProductMarketing 101 Basic Skills Courses.
Today, ProductManagement University announced its ProductStrategy Framework for B2B productmanagement. There are two key aspects that separate this framework from all the conventional productstrategy frameworks. Here’s why that’s so important.
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
How productmanagers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software productmanagers.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-marketstrategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
I became a productmanager because I wanted to take a more strategic role at my company. Thus, I arrived at the Product Mentor program with ambitions to learn strategy development from a seasoned product mentor. I admit that in the past, I have been soured on “strategy” as a discipline.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the productmanagement training company.
As I strive towards becoming a product leader, I wanted to understand the best practises in productmanagement and in the process develop my own product philosophy. . This article explores multiple aspects of productmanagement. the ProductManager role is a rather recent phenomenon.
Learn Targeted Skills in Small Chunks On the Go Today, ProductManagement University announced the availability of 15 new micro learning courses for high technology productmanagers in B2B. ProductManagement University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.
Raaz was one of the first five employees at Wiz, joining as the first productmanager, and helped the team pivot to what may be the most intense PMF in history. Raaz was one of the first five employees at Wiz, joining as the first productmanager, and helped the team pivot to what may be the most intense PMF in history.
Product and market analysis are important to creating, managing and further growing a product. For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
The biggest difference between productmanagement and portfolio management is productmanagement focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.
If you thought there were a million ways to define productmanagement, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. If you’re a productmanager, this is one of your biggest stressors. Here we go.
Since this entire series of articles is about the ripple effect of productmanagement, there’s a good chance the content for your product positioning (post 7 of 10), sales enablement tools (post 8 of 10) and marketing launch activities was created in a silo in productmanagement long before the product or feature set was ever built (posts 4-6).
September is right around the corner and that means the 2025 strategy season is here for many of us. For all you productmanagers out there, here’s something that’ll help you energize stakeholders and separate the pretenders from the contenders when it comes to influencing your product priorities for 2025, and it won’t cost you a dime.
What Is ProductStrategy Exactly? And Why It Matters Productstrategy is a creative act, to “do something new,” approaching an opportunity from a different angle. — Self So what exactly is productstrategy? Why is it important if I have a solid productmanagement team?”
These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. The SAFe product owner who owns the product details.
The Critical Role of ProductStrategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. You blame the market, but often that’s just overlooking the real problem. You add features, you replace salespeople, but it doesn’t help.
In productmanagement, where data and features often take the spotlight, the power of storytelling is sometimes underestimated. Yet, it is this very skill that can elevate a product from a mere concept to an inspiring vision. This narrative approach doesn’t just sell products; it sells a vision of what’s possible.
Achieving and Scaling Product-Market Fit: A Guide for ProductManagers in Mid-to-Large Tech Companies Introduction As productmanagers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).
Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.
This article assumes that you are familiar with the product vision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. Many Needs but No Compelling Reason for Using the Product.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
Improves product-market fit through actionable insights. How to build a product analytics strategy? Building a product analytics strategy ensures you’re collecting data and using it effectively to solve real problems. Product analytics strategy FAQs What is a product analytics strategy?
Unconventional Skills That Simplify B2B ProductManagement Today, ProductManagement University announced free training courses for productmanagers. Aspiring productmanagers that want to learn basic skills and best practices for B2B and B2B2C productmanagement and get certified.
Want to advance your career in productmanagement or find top talent for your team? This article shares exciting productmanager roles focused on retention and churn and showcases standout candidates in the field. Recommended productmanager job openings in data-driven companies 1.
This is a problem I see not just with tech entrepreneurs but also on a regular basis with productmanagers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and productmanagers don’t listen enough to customers or iterate enough based on customer feedback.
But products are the nucleus, and that means market leadership starts with productmanagement. There are the obvious things productmanagement does. I want to focus on the responsibilities of B2B productmanagement that don’t get much airtime. For some, a market means a user or buyer persona.
helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how productmanagement is perceived in the company by building a solid productstrategy, team structure, roadmap, processes, and more.
If you’re interested in how a portfolio marketing approach can simplify your positioning in a way that makes your differentiation crystal clear, contact us and see how our training programs can elevate the performance of productmanagement, productmarketing, sales, customer on-boarding and customer success teams.
This may include suggesting applying a Kanban-based process to visualise and manage the discovery and strategy work, as I recommend in my book Strategize. Co ntinuous Product Discovery. As helpful as timeboxed product discovery is, it is not enough. A Few Thoughts on Product Discovery in a Scaled Environment.
Thats why Ive curated a list of three top productmanager openings at data-driven companies, along with standout candidates who are ready to make an impact. Recommended productmanager job openings in data-driven companies Looking for a job in data-driven productmanagement ?
Why market research is productmanagers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of productmanagement and innovation, market research is like a compass.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. When data collection is messy, productmanagers lose visibility, teams waste hours chasing answers, and user experience suffers. Sound familiar?
For today’s Tools of the Trade , we caught up with Yury Oleynik , the VP of ProductManagement at HiveMQ , who has managed to make continuous interviewing a reality on his team. Like many of the stories we highlight here on Product Talk, Yury’s features a few false starts and frustrations.
How productmanagers can solve positioning, packaging, and pricing for their products. Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Summary of some concepts discussed for productmanagers. [1:49] How do we price this product?
In recent years it seems that productmanagement is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into productmanagement, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into productmanagement.
Additionally, productmanagers and designers mostly want to implement product analytics themselves. These are just a few ways acting on product analytics can empower Apu, optimizing decision-making, and enabling smarter resource management. For example, you could track metrics based on product lifecycle stages.
Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ ProductStrategy – Focus.” They group and align these unmet needs as opportunities under their desired product outcome.
Feature prioritization is always a hot-button issue for productmanagers. It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. Weighted shortest job first template.
In B2B/B2B2C it’s more about making customers better at their business in ways that have operational and strategic value, an approach that doesn’t always require a constant string of new products to get the same growth results. It’s part of the job.
As a productmanager, understanding these jobs and workflows is crucial. The Solutions Value Chain: It’s Not Just For ProductManagement The Solutions Value Chain is a powerful framework, and it’s not limited to just productmanagement. Getting Tactical: What Jobs and Workflows Need to Change?
The conference covers topics like product-led growth , product analytics, and AI in productmanagement , focusing on both tactical and strategic aspects of product development. Userpilot Product Drive 2024. Userpilot Product Drive 2024 talk categories. Userpilot Product Drive 2024 talk categories.
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