Mind the Product

NOVEMBER 16, 2023

In this guest post, Jaskaran Sachdeva, Product Manager at Carwow, discusses why I believe a data-driven approach is the most effective for product teams, unlike other, more knowledge and instinct-based approaches. Read more » The post An approach to a data-driven product launch appeared first on Mind the Product.

Product launches 213

Product launches Product Management Product Manager Management 213

Mind the Product

NOVEMBER 20, 2023

As a product manager how do you respond when your product fails? We find out what some senior product people have learned from their experiences of failure. Read more » The post Lessons learned when a product launch fails appeared first on Mind the Product.

Product launches 201

Product launches Product Management Product Manager Management 201

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches 170

Product launches User Friction User Testing Customer Experience 170

The Product Coalition

JANUARY 11, 2023

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance.

Research Software 158

Research Software Product launches Technology Data Visualization 158

The Product Coalition

MARCH 7, 2023

The fate of your company could depend on the success or failure of a product launch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »

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Product launches Strategy Development Product Management 148

Product Innovation Educators

OCTOBER 12, 2020

How product managers can discover customer needs and build the right product. I’m often asked by product managers on their journey to product master what books they should read. How to think like a product manager, . Ken has over 20 years of experience in technology product management.

Product Research 335

Product Research User Testing Research Software Customer Experience 335

Product Innovation Educators

AUGUST 19, 2024

A guide to successful product launches – for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. The LAUNCH Framework Launching a new product successfully is a big challenge for many companies.

Feedback Software 319

Feedback Software B2B Onboarding KPIs Customer Feedback 319

Product Innovation Educators

JANUARY 13, 2025

A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches.

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Product launches Product Research User Testing Research Software 98

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Product launches Product Research Data Visualization Research Software 105

The Product Guy

MARCH 19, 2020

Learning from the best products on the market and sharing my experience with Upstack, MealPal and others to workshop a framework of how to decide what features to include in your product launch, ideas for a focused MVP and understanding the engineering implications of your product decisions. Signup to be a Mentor Today!

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Workshop Enterprise Framework Product launches 410

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

AUGUST 19, 2024

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. Book a demo to see it in action.

Data Visualization 103

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 103

Mind the Product

AUGUST 11, 2020

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe.

Customer Experience 172

Customer Experience User Testing Product Research Entertainment 172

Userpilot

NOVEMBER 13, 2023

How can you craft a product launch email to build anticipation, supercharge your sales, and establish a strong connection with your target audience? Indeed, a successful product launch email campaign is essential to the success of your product growth strategy. What is a product launch email?

Product launches 103

Product launches Feedback Software Reporting Tools User Testing 103

Mind the Product

AUGUST 17, 2023

Why premortem exercises can be an excellent way to identify potential risks that might affect the success of your product launch Read more » The post Premortems in product management; why pessimism pays appeared first on Mind the Product.

Product Management 169

Product Management Product Manager Product launches Management 169

Alchemer Mobile

JULY 22, 2021

It will also depend on the complexity of your product or the scope of the feature releas e. Consistently ask for customer feedback: Collecting, analyzing, and acting on feedback is critical to successful and fast product adoption. Regardless, metrics should revolve around speeding up the adoption process and making it more efficient.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

ProductBoard

NOVEMBER 17, 2023

Getting a product to market successfully takes significant planning and research, resources, and time. With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it.

Product launches 105

Product launches Strategy User Testing Product Research 105

The Product Manager

AUGUST 28, 2024

After you've spent months working on your product behind closed doors, releasing it into the world is more than a little intimidating—but a solid launch plan can make the process so much less stressful. The post How To Build A Product Launch Plan in 7 Steps appeared first on The Product Manager.

Product launches 94

Product launches Product Management Product Manager Management 94

Mind the Product

AUGUST 22, 2024

As a product manager, balancing the challenges of MVP development with business goals is crucial for fostering team enthusiasm, ensuring rapid innovation, and driving successful product launches. Read more » The post MVPs: Inside the whisk of business risk appeared first on Mind the Product.

Product launches 210

Product launches Product Management Product Manager Development 210

Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. To help us, Neha Bansal is with us.

User Testing 253

User Testing Customer Feedback Customer Experience Product Management 253

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero.

Framework 236

Framework Marketing Transportation Product Management 236

Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Troubleshooting a poor product launch. Managing change with users and stakeholders. Troubleshooting a poor product launch.

Customer Experience 159

Customer Experience Product Research User Testing Entertainment 159

The Product Guy

APRIL 21, 2019

There is one key tool used by successful customer-centric businesses that most product managers disregard. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

The Product Guy

JULY 16, 2020

As for the Product, it is necessary to make clear always, things like: What are the goals of the quarter At what stage of the progress we are What does a new product launch imply If something is delaying it is useful to understand why and what are the implications. More About The Product Mentor. Better Products.

Startups 406

Startups Enterprise Product launches Product Management 406

Product Management University

AUGUST 12, 2021

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

MARCH 29, 2021

While product management enjoys unquestioned support in the world’s most successful tech companies, other organisations that could substantially benefit from product management are still yet to adopt and embrace the discipline. So, I want to go through why you need product management in your tech or digital organisation.

Reporting Tools 166

Reporting Tools User Testing Product Management Product Manager 166

Mind the Product

FEBRUARY 6, 2020

Emely Übler has been working in product management for six years and as a product manager for Koenig & Bauer Coding in Germany for the last 10 months. I tend to cover a lot of different things and day-to-day, I spend my time defining market needs, participating in the design phase and managing the launch of products.

Product Management 188

Product Management Product Manager Research Software Automotive 188

Mind the Product

DECEMBER 18, 2023

The strategic methods that lead to a successful product launch. Read more » The post The launch paradox: product manager’s secret to success appeared first on Mind the Product.

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Product launches Product Management Product Manager Management 199

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Customer Communications Product launches 118

Product Innovation Educators

MAY 18, 2020

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

User Testing 320

User Testing Research Software Feedback Software Reporting Tools 320

The Product Guy

JANUARY 7, 2025

Whether youre grappling with a delayed product launch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Product managers live and breathe this approach, diving beyond symptoms to address root causes. Want to get ahead?

Feedback Software 150

Feedback Software User Testing Weak Development Team Customer Experience 150