Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. For example, Udacity has a product launch course.

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Userpilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of product launch managers is essential for success. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market.

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Product launches User Testing Analytic Tools Feedback Software 52

The Product Manager

AUGUST 28, 2024

After you've spent months working on your product behind closed doors, releasing it into the world is more than a little intimidating—but a solid launch plan can make the process so much less stressful. The post How To Build A Product Launch Plan in 7 Steps appeared first on The Product Manager.

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Userpilot

AUGUST 19, 2024

Whether you’re introducing a new product, releasing an upgrade, or announcing advanced features, outlining a product launch strategy can help align your efforts in the right direction. That’s where product launch analytics step into the picture. Book a demo to see it in action.

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Data Visualization Analytic Tools Onboarding KPIs Feedback Software 76

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches.

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Product launches Product Research User Testing Research Software 84

The Product Coalition

MARCH 7, 2023

The fate of your company could depend on the success or failure of a product launch. By creating an effective strategy, you can make sure… Continue reading on Product Coalition »

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The Product Coalition

JANUARY 11, 2023

A couple of weeks ago, I was attending a public Product Management event. One of the speakers said this: “it doesn’t matter which product you’re working on — if you’re not using AI, you’re missing out”. When they finally are able to stir their “gajillion-megaton” aircraft carrier of a product — you’ll be way out in the distance.

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Research Software Product launches Technology Data Visualization 158

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

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Onboarding KPIs Product launches Analytic Tools Feedback Software 81

Userpilot

NOVEMBER 21, 2023

Do you even need a product launch checklist? More importantly, you will find here 2 different checklists: one for new products and the other for updates or feature releases. We also share some best practices for product managers on how to pull off a successful product launch. How exactly?

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Product launches User Testing Product Research Analytic Tools 79

Intercom, Inc.

JULY 22, 2019

When you’re gearing up for a big product launch, creating help content is often the last thing on your mind. There’s so much that goes into preparing for product launches – ensuring your beta testing goes smoothly, locking in your marketing campaign, getting your sales team up to speed. How does it work?” “Why

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Product launches User Testing Article Customer Feedback 177

ProductBoard

NOVEMBER 17, 2023

Getting a product to market successfully takes significant planning and research, resources, and time. With so much invested in transforming an innovative idea into a tangible offering, it’s not enough to build the product—you need consumers to buy it.

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Product launches Strategy User Testing Product Research 105

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world.

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Product launches Automotive Research Software Product Research 85

ProductPlan

FEBRUARY 8, 2022

What is Product Launch Management? Product launch management is the process of coordinating all strategic efforts needed for a successful market release. Creating sales collateral for the product. Who’s Responsible for Product Launch Management? Marketing and sales enablement.

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Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

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Onboarding KPIs Product launches Analytic Tools Feedback Software 83

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

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Product launches User Testing Product Research ChatGPT 77

Amplitude

FEBRUARY 1, 2021

A lot of teams obsess about getting everything perfect for product launch day. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. find value differently in your product.

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Product launches Strategy User Testing Product Research 112

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

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Weak Development Team Product Research Research Software Feedback Software 252

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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ProductBoard

DECEMBER 14, 2023

What is a product launch plan, and why is it important to the overall product development strategy? To answer this question, we must understand product development’s ultimate purpose. Product development is the process of conceiving, designing, and bringing a new or improved product to market.

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Product launches Strategy Development Marketing 52

ProductBoard

DECEMBER 13, 2023

Your product launch strategy will shape customer perception and determine market adoption, so it’s critical to build an effective product launch checklist to support.

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Product launches Framework Naming Strategy 52

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] Summary of some concepts discussed for product managers. [3:12]

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ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

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Product Management University

JUNE 12, 2018

When do most Product Managers start thinking about the product launch? The answer: stop treating the product launch as an afterthought and start involving other departments at the beginning of the planning process so they can create their launch to-do lists early in the project. Related Article.

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ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

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Product launches Research Software User Testing Differentiation 52

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

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Feedback Software Research Software Product launches User Testing 89

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

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Product launches Onboarding KPIs Feedback Software Research Software 59

Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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ProductPlan

JULY 14, 2022

Thankfully, few product launches fail in such spectacular fashion as those examples. More often than not, product launches simply fall flat with the market, and often lack true product-market fit. If it’s not a lack of words, what makes communication and organization ineffective during a product launch?

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Product launches Customer Feedback User Testing Customer Experience 52

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. 9 Tips for Creating a Great Product Launch Training Program.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Mind the Product

AUGUST 17, 2023

Why premortem exercises can be an excellent way to identify potential risks that might affect the success of your product launch Read more » The post Premortems in product management; why pessimism pays appeared first on Mind the Product.

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Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

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ProductPlan

MARCH 29, 2023

Product professionals spend countless hours researching, prioritizing, and planning, all in the name of creating a successful product launch. To add more complexity to this issue, these teams handling the launch processes typically coordinate their efforts in a tool that is entirely separate from the product roadmap.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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