Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Management 147

Product Management Product Manager Management Management 147

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 14, 2023

What are the different types of product managers? We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. The types of product managers differ in focus and required skills.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JULY 29, 2024

And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? The result? Let’s get right to it. Book a demo now to see it in action.

Framework 105

Framework Feedback Software Analytic Tools Onboarding KPIs 105

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Mind the Product

JUNE 19, 2018

This meeting is an exercise in strategy, an opportunity to take stock of where your product is, where it fits within the wider market, and where it should go. It also stretches product managers to consider their impact on the wider business, by asking them to review their products margins and revenue generating impact.

Data Visualization 130

Data Visualization Research Software Feedback Software Weak Development Team 130

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. First, it delays the product launch. But worry not!

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Roman Pichler

MAY 11, 2021

Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 156

Weak Development Team Product Research User Testing Customer Experience 156

Userpilot

MARCH 16, 2023

Analysis paralysis in product management can have some serious implications not only for the product but also for the business. We also look at how product managers can overcome analysis paralysis to make better product decisions. What is analysis paralysis in product management?

Data Visualization 98

Data Visualization User Testing Feedback Software Analytic Tools 98

The Product Coalition

DECEMBER 13, 2021

Both product and product strategy should fall in place to make the startup sustainable and help them to grow. The importance of measuring the small outcomes associated with their product goals or visions is the key to churn expected benefits throughout the product life cycle. Goals: Goals should be S.M.A.R.T.

Framework 169

Framework Startups User Testing Onboarding KPIs 169

The Product Coalition

FEBRUARY 25, 2023

Product leader Aatir Abdul Rauf outlines questions product managers should ask when crafting a product strategy. By Tremis Skeete , for Product Coalition Product strategy continues to be a misunderstood concept and energizes many conversations and debates on LinkedIn. It’s not a set of goals.

Product Strategy 145

Product Strategy Roadmap Strategy Vision 145

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Product Management University

AUGUST 5, 2019

The Portfolio vs. Every Product! Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Segmentation.

B2B 100

B2B Product Management Product Manager Sales Training 100

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Want to see how?

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

The Product Coalition

JANUARY 24, 2021

You set the company OKRs and then ask each member of the management team to create their own OKRs accordingly. Sales create revenue goals. Marketing creates lead goals. But what about product and engineering? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an That’s easy.

Analytic Tools 197

Analytic Tools Customer Experience B2C Enterprise 197

Userpilot

APRIL 23, 2023

We also look at how product managers can use Userpilot to implement product metrics frameworks. TL;DR A product metrics framework is a set of metrics used to measure the performance and success of a product so that you can improve it. The Pirate/AARRR product metrics framework. And how to choose one?

Onboarding KPIs 98

Onboarding KPIs Framework Analytic Tools Feedback Software 98

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Product management is one of the most diverse disciplines and requires an extremely broad set of skills. Additionally, the product manager role drastically changes with your seniority. Beginner product manager. Mid-career product manager.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 98

User Testing Product Research Product Management Product Manager 98

Roman Pichler

SEPTEMBER 18, 2017

But in product management, there are several horizons that need to be considered—how many depends on the product planning model you use. For a brand-new product, the strategy should communicate what it takes to get to launch, enter the introduction stage, and serve the early market. Re-planning Cadence.

User Testing 177

User Testing Technical Review Vision Data Visualization 177

Product Talk

JUNE 21, 2023

I took a class on educational product development and I really loved it, so I started asking, “What’s the job that would allow me to do this full time?” As I started doing research and talking to people, being in product management for educational products came to the top of that list.

Product Research 199

Product Research User Testing Research Software Customer Experience 199

Userpilot

FEBRUARY 28, 2023

In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions. Customer experience feedback focuses on user interactions with your product. That’s how you achieve product-market fit.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Ask Benny

JANUARY 25, 2020

Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. All my product managers must come to product from humbleness.

Customer Experience 136

Customer Experience Vision Framework Roadmap 136

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in?

Product launches 98

Product launches Product Research User Testing Research Software 98

Bain Public

MAY 24, 2019

The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? Monetizing Customer Value.

Product Goals 40

Product Goals User Testing Customer Experience Customer Feedback 40

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. Listen to this article: [link].

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

The Product Coalition

AUGUST 24, 2021

The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products. New movements such as agile engineering and lean product management became the core philosophy of lots of successful startups around that time.

User Testing 157

User Testing Development Customer Experience Product Research 157

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. You also need to encourage word-of-mouth virality based on the strength of your product. Goal of website.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. What is a product strategy framework?

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

JUNE 20, 2023

Why is product idea validation important? As a product manager, how can you effectively validate ideas and build a successful product that delights users? TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Usersnap

FEBRUARY 24, 2025

Exploring unmet needs and validating hypotheses helps refine product direction while avoiding costly assumptions. By prioritizing a thorough product discovery process, product managers can create tools that resonate with users, address challenges, and meet market demands. What is the hardest part of your job?

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

AUGUST 8, 2024

This article provides concrete examples of different product strategies employed by SaaS companies. It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. Thus, it depends on subtle differentiation to capture the market.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

The Product Coalition

JULY 28, 2020

The role of a Product Owner/Manager/Strategist is to help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, loyalty, retention, and the business values. But an effective roadmap will also serve as a project management tool in two main ways: a.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Ask Benny

SEPTEMBER 30, 2019

Your Team is Your Product One of the hardest things for a VP Product to do, as the team of product managers under his lead grows, is to release control. As a VP Product, you need to trust your product managers to make the right decisions. All my product managers must come to product from humbleness.

Customer Experience 104

Customer Experience Vision Framework Roadmap 104

Userpilot

JANUARY 28, 2024

Product performance metrics, or product key performance indicators , are quantitative data measurements that provide insights into how users interact with the product and the impact of those interactions on the overall health of the product – and the business. Why is it important to monitor product metrics?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 105

The Product Coalition

DECEMBER 14, 2018

by Ashley Sefferman , Head of Content at Apptentive When Ben Horowitz published his thoughts on the idea that product managers are the CEO of their products in “ Good Product Manager/Bad Product Manager ” nearly two decades ago, the concept was profound, but divisive. Here are four of our favorites.

Product Management 61

Product Management Product Manager Feedback Software Reporting Tools 61

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious. Was it a good product in terms of satisfying thirst or being delicious?

KPI 128

KPI User Testing Customer Experience Product Research 128