The Product Coalition

JANUARY 16, 2024

Golden rules for roadmap management. Everyone has a plan until they get punched in the mouth” — Mike Tyson I’ve wrestled with weak roadmaps — even some downright disasters. It was something that happened over time, a term I’ve coined ‘roadmap drift’. The roadmap provided no answer. The issue wasn’t the beginning.

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Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. What is a Product Marketing Roadmap? The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

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The Product Coalition

DECEMBER 11, 2023

So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. One of the more senior PMs said that he remembers the first time he showed me his roadmap deck.

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Roman Pichler

DECEMBER 1, 2020

Goals in Product Management. As I explain in my book How to Lead in Product Management , setting the right goals is crucial to align stakeholders and development teams and to achieve product success. Does this mean that there is a natural fit between goals in product management and OKRs? Capturing Product-related Goals as OKRs.

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The Product Coalition

JUNE 9, 2023

If you do things that are purposeful, you’ll eventually be successful.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.” Why not, indeed?

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The Product Coalition

OCTOBER 30, 2023

And we all know that internal customers take more work to manage. So either we work together to understand your objectives, call them goals if you’d like, and the outcome you are looking for from the product, or we will end the discussion, and you won’t get a committed set of work on the roadmap.” We were at odds. Life is good.

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Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

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The Product Coalition

AUGUST 3, 2023

Meanwhile, a robust product strategy lays the roadmap to achieve that vision. Here’s an example template for crafting an effective vision statement: “To [solve a problem] for [target users] by providing [unique value proposition] , leading to [positive impact or transformation] within [timeframe].”

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Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

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The Product Coalition

NOVEMBER 19, 2022

Talk to any of the product managers, and one of the main problems they will share how difficult it is to create an achievable product roadmap. I have mentioned “achievable” in the title because, most of the time, the product team comes up with a roadmap only to realize that it’s not achievable. Higher management/executives ?—?They

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bpma ProductHub

APRIL 17, 2017

By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.

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Product Culture

AUGUST 28, 2024

His roadmaps were filled with experiments: Increase “percent of members who stream at least 15 minutes of video in a month.” See Chapter 5 Roadmaps in Aligned: Stakeholder Management for Product Leaders. See Chapter 5 Roadmaps in Aligned: Stakeholder Management for Product Leaders. What are your metrics?

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Gocious Blog

JUNE 18, 2024

Every quarter, we release updates that make dynamic roadmapping more effective and efficient for all levels of an organization, from lead engineers to product management teams to executive-level positions.

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Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. A roadmap example. What are the most acute ones?

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The Product Coalition

DECEMBER 11, 2023

Expensify aims to enable professionals to focus on what they were born to do by easing the task of managing expense reports. By positioning its product as a solution to a common problem, Expensify resonated with many companies and has become the expense solution for over 60,000 companies worldwide. You need both.

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Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Answer: It doesn’t.

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Userpilot

NOVEMBER 11, 2021

Product roadmaps is one of the subjects I am probably the most passionate about in the product world. They’re controversial and usually carry a love-hate relationship stigma for many product managers. An outcome-based roadmap just sounds like a c-suite failing to construct a functional product organisation.”.

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Product Culture

JANUARY 31, 2024

So you have created the most beautiful roadmap ever. Cover recent progress: Share recent wins and positive customer testimonials. See Chapter 9 of my book, Product Roadmaps Relaunched. It will drive your company into the stratosphere. It will make your customers cry with happiness. Remember to breathe. Any other tips?

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Mind the Product

OCTOBER 23, 2018

I’ve made a lot of roadmaps in my time. In fact, in the first three years I was at WorldRemit, I counted that I represented our company roadmap in 10 different ways. One of many, many roadmaps. One of many, many roadmaps. Yet most roadmaps have a big problem in common. The Wrong Conversation.

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Intercom, Inc.

MARCH 10, 2021

Make your roadmap visible to everyone. The first step to communicating your process is making sure your project roadmap is transparent and visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone. Practice the art of the “positive no”. Enter the “positive no.”

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The Product Coalition

JULY 27, 2024

The role of Product Management has dramatically transformed over the past two to three decades. John’s journey in Product Management is insightful and inspiring. John’s journey in Product Management is insightful and inspiring. John, how has the role of a Product Manager evolved since you started your career?

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The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. In both cases, there should be a proper high-level product vision and a product roadmap.

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Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

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The Product Coalition

JANUARY 11, 2023

Success engenders confidence and more success for products and, therefore, product managers. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company. I will show you a product manager who is likelier to operate confidently and will continue to have at least near-term success.

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Intercom, Inc.

JUNE 4, 2019

Product managers have the onus to be deeply attentive listeners. We’ve got to keep a pulse on a diverse set of inputs, filtering signals amidst the noise, to build strategic direction and seemingly mid-flight, make calculated tradeoffs for the product roadmap. ” The value of sales and marketing input into your roadmap.

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Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

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Mind the Product

FEBRUARY 15, 2018

Much has been written about the process of creating product roadmaps, not least the six great articles written by my own team. I believe the actions of a product leader all too often are the root cause of a “bad” roadmap. Without thoughtful leadership around them, it may not be in product manager’s gift to achieve a “good” roadmap.

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Product Management University

FEBRUARY 9, 2023

Learn Value Skills for Leading Customers Strategically Versus Reacting Tactically Rock Hill, SC – February 9, 2023 Today, Product Management University launched The School of Customer Success for B2B. Customer success managers are no longer laundry-list managers with a quota.

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The Product Coalition

JUNE 9, 2021

Part one of this article taught you how to align a roadmap with aspirational business goals. Project Selection Outcome: A timeline view of the potential projects scheduled during the roadmap’s timeframe. This step gets into what people think of when they ask for a roadmap. What are you going to work on?

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Usersnap

NOVEMBER 10, 2023

In his book “Start with Why” , Simon Sinek boldly claims that the ‘Why’ behind your actions matters more than the ‘What’ This principle isn’t limited to leadership or personal motivation; it extends to every facet of the business, including product roadmaps. So how to create and present roadmaps effectively?

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ProductPlan

SEPTEMBER 16, 2021

Vital to delivering successful products at Clickatell , an effective product roadmap can quell the confusion and missteps that often derail well-meaning product delivery organizations. Roadmaps provide the required context to understand how individual initiatives combine to meet strategic objectives.

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Userpilot

JULY 28, 2024

Understanding the salary landscape for associate product managers is crucial whether you’re entering the field or looking to advance your career. TL;DR An associate product manager, or a junior product manager, is an entry-level position for people who are starting out in product management.

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Userpilot

JULY 17, 2024

Starting a career as an associate product manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for associate product managers, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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Gocious Blog

JUNE 18, 2024

Every quarter, we release updates that make dynamic roadmapping more effective and efficient for all levels of an organization, from lead engineers to product management teams to executive-level positions.

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The Product Coalition

MARCH 5, 2023

Once you get into a senior product manager role, one of your key responsibilities is to mentor and manage your junior product managers. I do know this — I believe each person has a unique personality, and we should approach mentoring and managing based on the understanding that there’s no universal truth on how to do it.

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UX Planet

JANUARY 4, 2024

As I reflect on my unique professional journey, I find myself at a juncture where the roles of Design Strategist and Product Manager converge, unveiling the potential for a powerful synergy. When I later transitioned into a Product Manager role, this customer-centric approach became invaluable.

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Pragmatic Marketing

DECEMBER 3, 2019

Sangita Sarkar , Zynga’s director of product marketing, recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Becoming subject-matter experts on the industry landscape to identify a differentiated positioning from competitors.

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