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Setting up Product Teams for Success

Roman Pichler

Listen to the audio version of this article: [link] Product Teams: Benefits and Challenges A product team is a group of people who collaborate effectively, have ownership of a product , and are responsible for achieving product success. 2] Unfortunately, its not uncommon for product teams to struggle.

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How to Leverage Conflict in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Why Conflict Matters Conflict is often seen as something bad that should not occur. 1] This is especially true in product management. In the worst case, you practise design by committee, broker a weak compromise, and agree on the smallest common denominator.

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Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. But that’s okay, because once we know where the weak spots are, we can fix them.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. How: Whats your unique approach? Whats frustrating them?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).