Remove Management Remove Marketing Remove Roadmap Remove Vision
article thumbnail

10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 4 Keep it Simple.

Roadmap 348
article thumbnail

My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? This includes the stakeholders, the management sponsor, and development teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Goals in Scrum

Roman Pichler

Some view it as the product vision , others equate it to the product’s value proposition. In figure 1, the vision is the basis for choosing the user and business goals, and the latter create the context for determining the right product goal. Product Goals and the Product Roadmap. Figure 1: The Product Goal in Context.

article thumbnail

Building a Great Product Management Organization

Melissa Perri

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.

article thumbnail

Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

1] They might include senior management, marketing, sales, service, operations, finance, and HR. The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. I refer to this group as key stakeholders.

Roadmap 242
article thumbnail

Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

article thumbnail

Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?