Remove Management Remove Marketing Remove Product Management
article thumbnail

A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

article thumbnail

Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. When product management, product marketing, sales and customer success teams are problem-focused, they all see the customer through a different lens. One View of the Customer. Measurable Customer Value.

Framework 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management University Announces New Micro Learning Courses for Product Managers

Product Management University

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. Product Management University micro learning courses are offered in live virtual, onsite and on-demand e-learning formats.

article thumbnail

3 Empowerment Levels in Product Management

Roman Pichler

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

article thumbnail

How To Align Product Management And Supply Chain Operations For Successful Product Launches

Speaker: Shalini Dinesh

Effective cross-functional collaboration and communication heavily influence product launch success. Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022).

article thumbnail

The Biggest Difference Between Product Management and Portfolio Management

Product Management University

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments.

article thumbnail

If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers

Product Management University

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. You own the day-to-day care and feeding of your products.

article thumbnail

The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.

article thumbnail

The Product Symphony: Orchestrating Success with Storymapping

Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data

In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.

article thumbnail

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management.

article thumbnail

Product Analytics, Prioritization, and Decision-Making - What We Can Learn from Einstein and Drucker

Speaker: Nils Davis, Principal, NPD Associates

As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. How do you trade off multiple excellent options to choose the one option that’s best aligned with your strategy and which will deliver the most value to the market with the resources you have? And much more!

article thumbnail

Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

article thumbnail

How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Leveraging product data to assess true business value and make informed decisions.

article thumbnail

Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.

article thumbnail

Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.