Roman Pichler

SEPTEMBER 11, 2023

Additionally, the person in charge of the product must have the necessary expertise. For a commercial product, they might include a marketer, a sales rep, and a customer support team member, as I explain in more detail in the article Getting Stakeholder Engagement Right. This shows how important the role is.

Reporting Tools 376

Reporting Tools User Testing Customer Experience Product Research 376

Roman Pichler

FEBRUARY 14, 2023

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] I find that the framework is best suited for products that are affected by a significant amount of uncertainty and change.

Product Research 371

Product Research Feedback Software Research Software User Testing 371

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Weak Development Team 304

Weak Development Team Product Manager Product Management User Testing 304

Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? The vision is transformed into needs and business goals.

Product Strategy 338

Product Strategy Strategy Vision Product Research 338

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 284

Customer Experience Product Manager Product Management Product Research 284

Roman Pichler

APRIL 1, 2020

While I really appreciate this entrepreneurial aspect of our work, it can bring up tension, stress, and frustration when we are trying to progress our products towards agreed goals but are in danger of missing them, be it a sprint goal , product goal on the roadmap , or a strategic user or business goal.

Customer Experience 284

Customer Experience Product Manager Product Management Product Research 284

Roman Pichler

OCTOBER 5, 2021

The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on product management. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.

Weak Development Team 314

Weak Development Team Customer Experience User Testing Feedback Software 314

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130

Marketing Product Manager Product Management Reporting Tools 130

Roman Pichler

MAY 4, 2022

That’s understandable, as the framework is focused on the development of complex products. But from a product management perspective, effectively engaging the stakeholders is crucial to achieve product success. Consequently, you’ll benefit from the input of a marketer and a sales rep.

Product Research 338

Product Research Agile User Testing Framework 338

The Product Guy

MARCH 30, 2018

You better know the world in which your product lives, what it can do today, what it will need to do tomorrow, how much it is in demand and what other products do very similar things. Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. Market Feedback. Priority Matrix.

User Testing 299

User Testing Feedback Software Research Software Customer Experience 299

Roman Pichler

MAY 11, 2021

But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. Myth #2: The product owner is a tactical role focused on managing the product backlog.

Weak Development Team 358

Weak Development Team Product Research User Testing Customer Experience 358

Roman Pichler

FEBRUARY 7, 2025

This is where product portfolio roadmaps come in. [2] Youll benefit from such a plan when you manage a cohesive portfolio like Microsoft 365 or a product bundle like Netflix. The product teams hence have to figure out what their specific contributions will have to be. Lets make this more concrete and look at an example.

Roadmap 191

Roadmap Customer Experience Workshop Article 191

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 98

Product Goals Feedback Software Customer Feedback User Testing 98

The Product Coalition

DECEMBER 19, 2021

The first product manager in a startup is a critical role with immense impact on the startup’s success?—?both Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Shortly after I started, the CEO surprised me by saying I should hire a product manager.

Product Management 184

Product Management Product Manager User Testing Weak Development Team 184

Roman Pichler

SEPTEMBER 2, 2020

Step 1: Ensure that you know who the product is for and why people will want to use it. I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. ” (Note that I have chosen a dual goal that captures the desired business and user benefits.).

Healthcare 76

Healthcare Roadmap Product Strategy Strategy 76

Roman Pichler

DECEMBER 6, 2022

Product success is not something you can achieve on your own as a product manager or Scrum product owner. Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product.

Leadership 319

Leadership Technical Review Reporting Tools User Testing 319

Roman Pichler

JULY 6, 2021

Be Prepared to Look after People, Not Products. When you become a head of product, you move into a line management position. Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But I find that it usually not enough.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 273

Feedback Software Data Visualization Analytic Tools Research Software 273

Sequent Learning

OCTOBER 29, 2024

Achieving and Scaling Product-Market Fit: A Guide for Product Managers in Mid-to-Large Tech Companies Introduction As product managers in mid-to-large technology companies, you’re no stranger to the challenges of maintaining and scaling product-market fit (PMF).

User Testing 40

User Testing Technical Review Feedback Software Customer Feedback 40

Roman Pichler

NOVEMBER 6, 2023

Listen to the audio version of this article: [link] Leading as the Person in Charge of the Product When you hear the term leadership , you might first and foremost think of a senior manager like the head of product, Director of Product Management, VP of Product, or Chief Product Officer.[

Leadership 303

Leadership Customer Feedback Construction User Testing 303

Product Talk

FEBRUARY 14, 2024

And if you’re really excited about an idea, you might look for opportunities to share it outside your company with the broader product community. Today’s Product in Practice features a continuous discovery champion who did all three. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics.

Analytic Tools 273

Analytic Tools Research Software Product Research User Testing 273

Roman Pichler

JUNE 7, 2021

There are two reasons for this: First, you usually require people’s expertise to help you tackle complex issues, for instance, to understand technical risks or the impact on the ability to market and sell the product. For a revenue-generating product, this might be someone from marketing, sales, support, and finance.

Weak Development Team 74

Weak Development Team Product Research Workshop Customer Experience 74

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

The Product Guy

APRIL 23, 2019

Guest Post by: Surbhi Gupta (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Tim Nunn]. For a Product Manager, building the right product is more important than building the product right.”. Next, you have solved all the incredible technical challenges involved in building this product.

Product Research 352

Product Research User Testing Customer Experience Customer Feedback 352

Alchemer Mobile

OCTOBER 31, 2018

Our new guide, Five Hard Questions for Mobile Product Managers , covers tough questions product leaders should ask themselves, especially through a mobile lens. If you’re aiming to push yourself and your product to the next level, analyzing yourself is the best place to start! Question #1: Am I the CEO of the product?

Product Manager 147

Product Manager Product Management Management Management 147

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Sachin Rekhi

FEBRUARY 18, 2013

Product managers require a diverse set of skills to excel at their role, including design, technical, analytical, communication, and more. Yet there is one skill that I find is often underrated but critical for the success of a product manager. Engineers, designers, and testers on your product team.

Product Manager 135

Product Manager Product Management Management Management 135

Product Innovation Educators

APRIL 17, 2023

How organizations can empower product managers Today we are talking about what a product-led organization is, barriers that can prevent an organization from being product-led, and actions to create the product-led organization. I eventually got fired as a product manager.

Customer Experience 257

Customer Experience Leadership Startups Engineering 257

Userpilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? As the user experience is becoming increasingly important (even more so than product and pricing for many brands), improving user engagement is crucial. What is customer engagement marketing? Why is customer engagement marketing important?

Feedback Software 105

Feedback Software Analytic Tools User Testing Customer Feedback 105

The Product Guy

SEPTEMBER 10, 2024

In our latest TPG Live session, we explored two of the most critical topics for product managers: Stakeholder Management and Personal Branding. Managing Expectations: Sometimes, leadership and product teams won’t be perfectly aligned. WATCH, SHARE, LIKE & SUBSCRIBE the full replay on YouTube here.

Branding 195

Branding Leadership Data Visualization Vision 195

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. This means a change in approach for product managers operating in startup and corporate environments. Here are two of my most notable product take-aways and one piece of advice for survival. In many cases the product goal is the company goal.

Enterprise 138

Enterprise Startups Customer Experience Product Manager 138

ProductPlan

MARCH 5, 2021

The product manager career path is an exciting one with lots of possible on- and off-ramps. According to LinkedIn, interest in product management has doubled in the United States in the past 5 years. What is the Product Manager’s Career Path? Typical Product Management Roles. Product Manager.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

JULY 29, 2024

And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. Top-notch products. So, which product management frameworks should your team use? The result? Let’s get right to it. Book a demo now to see it in action.

Framework 105

Framework Feedback Software Analytic Tools Onboarding KPIs 105

Product Innovation Educators

AUGUST 19, 2016

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

Gainsight

OCTOBER 20, 2021

Leading a go-to-market strategy can feel like a hailstorm. A barrage of goals is peppering you from every direction. And all the while, the pressure of launching a successful go-to-market strategy is forming all around. There are three pillars to support your product-led go-to-market strategy and lead your team to success.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience Data Visualization 98

Userpilot

NOVEMBER 20, 2023

What is a technical product manager? This is the question that opens our discussion of technical product management. TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. What is a technical product manager?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105