The Product Guy
NOVEMBER 5, 2024
As product managers, we often focus on the development and success of the products we bring to market. Why Your PM Brand Matters Your personal brand as a product manager is essentially how others perceive your skills, expertise, and leadership. Define Your Unique Value Proposition What sets you apart from other product managers?
Product Innovation Educators
DECEMBER 16, 2024
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
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Product Management University
OCTOBER 29, 2024
Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?
Productside
MARCH 24, 2025
Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. The post Refining Product-Market Fit and Scaling B2B SaaS Products appeared first on Productside | Product Management Courses & Training.
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Stand out in your product management interview with guidance from Priyanka Upadhyay, an experienced product leader and Stanford Online program coach. In this guide, Upadhay dives into five key competencies interviewers will likely want to assess. Download the guide to learn more.
The Product Guy
FEBRUARY 20, 2025
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
Product Innovation Educators
JANUARY 6, 2025
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Setting & Managing Expectations 📊 Establish and effectively manage realistic expectations for the performance, capabilities, and limitations of LLM-based products throughout their lifecycle.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Shalini Dinesh
Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). Effective cross-functional collaboration and communication heavily influence product launch success.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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