Management and Marketing - Product Management Today

Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

Product Management University

MARCH 14, 2023

Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes.

Framework

Framework Customer Experience Product Marketing Product Manager

7 Key App Marketing Strategies

Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools

Analytic Tools Feedback Software Marketing Strategy

A Decade of Product Management

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

User Testing

User Testing Data Visualization Research Software Feedback Software

Webinars

Apache Airflow®: The Ultimate Guide to DAG Writing

From Start to Scale: Driving Growth Through Seamless Payments Implementation

The 2nd Generation of Innovation Management: A Survival Guide

MORE WEBINARS

Crafting a go-to-market strategy for enterprise product management

Mind the Product

MARCH 26, 2024

This article delves into the distinct challenges and essential strategies for a successful Go-to-Market (GTM) approach within the enterprise domain. By highlighting the intricate buying journey in Read more » The post Crafting a go-to-market strategy for enterprise product management appeared first on Mind the Product.

Enterprise

Enterprise Strategy Marketing Product Manager

The 2nd Generation of Innovation Management: A Survival Guide

Speaker: Chris Townsend, VP of Product Marketing, Wellspring

In this new webinar, Chris Townsend, VP of Product Marketing at Wellspring, will provide a primer on how Growth Innovation works and why it is poised to become the next generation of Innovation Management! Enter Growth Innovation —a focused, measurable approach that directly drives top-line revenue and company value.

Management

Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

OCTOBER 29, 2024

Unconventional Product Marketing Skills to Drive More Revenue From Existing Products Today, Product Management University announced free training courses for product marketing managers. It’s offering free eLearning versions of its Product Marketing 101 Basic Skills Courses. Who Are the Courses For?

Product Marketing

Product Marketing Marketing Certifications Product Manager

Product Management University Announces New Micro Learning Courses for Product Managers

Product Management University

SEPTEMBER 11, 2024

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp.

Product Manager

Product Manager Product Management User Testing Technical Review

The Biggest Difference Between Product Management and Portfolio Management

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Manager

Product Manager Product Management White Paper Management

Everything wrong with the product management job market. And how to fix it

Mind the Product

SEPTEMBER 10, 2024

Discover the evolving challenges in today's product management job market and insights from industry experts. Read more » The post Everything wrong with the product management job market. Learn how recent changes impact candidates and employers. And how to fix it appeared first on Mind the Product.

Marketing

Marketing Product Manager Product Management Management

How To Align Product Management And Supply Chain Operations For Successful Product Launches

Speaker: Shalini Dinesh

Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). Effective cross-functional collaboration and communication heavily influence product launch success.

Product launches

Building a Great Product Management Organization

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

Weak Development Team

Weak Development Team Product Research Research Software Feedback Software

If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers

Product Management University

MARCH 15, 2023

Don’t sweat it, product manager purists. Building a product management organization in this manner gets you into your dream job, the strategic product management role you’ve always wanted, and your new title reflects your actual responsibilities. that maximizes the effectiveness of all product management roles.

Reporting Tools

Reporting Tools Product Research Product Manager Product Management

3 Empowerment Levels in Product Management

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research

Product Research Product Manager Product Management Customer Experience

Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

FEBRUARY 22, 2023

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

Positioning

Positioning Product Manager Product Management B2B

How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Speaker: Paul Heller

As a result, the products that arrive in the market are not well aligned with the company’s goals. Most innovation work proceeds independently from company strategy.

Strategy

Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

Product Management University

OCTOBER 19, 2023

enabled product or feature set and everyone’s totally energized over the upcoming announcement and marketing launch activities. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them. Huge ripple effect?

Product launches

Product launches Product Research Weak Development Team Vision

10 Tips for Effective Product Management Meetings

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Discuss product performance data (KPIs), competitive analysis, and market trends. Many product management meetings I have attended were working meetings, or workshops, where product decisions were taken.

Weak Development Team

Weak Development Team Product Manager Product Management User Testing

Product Managers – More Strategic as Product CEO or Portfolio Executive?

Product Management University

AUGUST 21, 2023

The product CEO analogy for product managers has been around forever, but when you think about it, does it really make sense for B2B software? Every product manager wants to have a reputation for being strategic. What is Strategic Product Management? Before we dive in, let’s define strategic product management.

Product Manager

Product Manager Product Management White Paper Vision

An inside look at the product job market

Mind the Product

JUNE 25, 2024

Lots of layoffs, an oversupply of candidates, disruption from artificial intelligence, what are job prospects currently like for product managers? Read more » The post An inside look at the product job market appeared first on Mind the Product.

Artificial Inteligence

Artificial Inteligence Marketing Product Manager Product Management

Best Practices for a Marketing Database Cleanse

Advertiser: ZoomInfo

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

Marketing

Navigating the AI job market – Hoang Nguyen (Director of Product)

Mind the Product

NOVEMBER 29, 2023

Navigating the job market, finding your specialization, and making career decisions that suit your needs can be a complex process. In the realm of AI, not only do we discuss its fascinating aspects, but we also delve into how to discover innate talents and develop a passion for product management within it.

Marketing

Marketing Development Product Manager Product Management

How to Leverage Conflict in Product Management

Roman Pichler

DECEMBER 2, 2024

1] This is especially true in product management. Think of the salespeople, marketers, and customer support team members, as well as the UX designers, architects, programmers, and testers you might interact with. If, however, you cannot resolve the conflict despite your best intentions, talk to your line manager and the HR department.

Weak Development Team

Weak Development Team Product Manager Product Management Construction

How To Make Generative AI Your Market Research Intern

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Summer Intern Anyone?

Generative AI

Generative AI Market Research User Testing Product Research

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Advertiser: ZoomInfo

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

Data Visualization

A case study: My learnings from finding product-market fit at Revolut

Mind the Product

APRIL 16, 2024

However, behind the scenes of a seemingly Read more » The post A case study: My learnings from finding product-market fit at Revolut appeared first on Mind the Product.

User Testing

User Testing Product Marketing Marketing Product Manager

Meet Your New Partner: The Sales Team – B2B Marketing Rules

Productside

NOVEMBER 8, 2024

The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’ Do you see how this thinking.

B2B

B2B Marketing Product Manager Product Management

Challenges of Product Management and How to Overcome Them

Alchemer Mobile

NOVEMBER 9, 2022

Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.

User Testing

User Testing Feedback Software Technical Review Research Software

From Marketing to Product: The Path to Product Leadership with Angela Fleming

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership

Leadership Marketing Framework Customer Feedback

The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.

User Testing

From Marketing to Product: The Path to Product Leadership with Angela Fleming

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership

Leadership Marketing Framework Customer Feedback

The AI Fueled Product Manager – The Best Version of You

Product Management University

NOVEMBER 14, 2024

Fear not, product managers. It’s going to make you a better product manager than you ever imagined. Taking You Out of Your Comfort Zone Get ready, product managers because AI is definitely going to change your job if it hasn’t already, but you’re going to love it! Imagine directing your product more than managing it.

Product Manager

Product Manager Product Management Product Research Management

AI is Changing How Product Managers Learn For the Better

Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Is it bulletproof?

Product Manager

Product Manager User Testing Product Management Technical Review

A product management framework for building successful wearable products

Mind the Product

MAY 2, 2024

With insights on market trends and user behaviors, discover strategies to drive product adoption and succeed in the rapidly growing wearable product landscape Read more » The post A product management framework for building successful wearable products appeared first on Mind the Product.

Framework

Framework Product Manager Product Management Data Visualization

Why B2B Contact and Account Data Management Is Critical to Your ROI

Advertiser: ZoomInfo

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

Data Visualization

Product Management University Announces Product Strategy Framework for B2B

Product Management University

OCTOBER 22, 2024

Today, Product Management University announced its Product Strategy Framework for B2B product management. The ultimate goal is to quantify the value your product investments will deliver to the market and the ROI of those investments back to your own organization. Which market segments are our sweet spots right now?

B2B

B2B Framework Product Strategy Strategy

Are We Going About Stakeholder Alignment the Hard Way?

Product Management University

JULY 15, 2024

I know stakeholder alignment has always been a challenge, but the intensity has clearly been ratcheted up as the complexities in product management continue to grow. Stakeholder alignment is critical in any job, but it’s amplified exponentially for product managers because everyone’s a stakeholder in the products.

Customer Experience

Customer Experience Finance Workshop Product Manager

A guide to hiring exceptional product managers: Insights from product experts

Mind the Product

JANUARY 9, 2024

In this exclusive episode of The Product Experience podcast, we bring together a diverse panel of product experts from around the world to share their invaluable insights on the essential aspects of recruiting top-notch product managers.

Product Manager

Product Manager Product Management Management Management

State of the product job market, part 2

Lenny Rachitsky

SEPTEMBER 24, 2024

Combining these two data sources reveals a whole new perspective on what’s really happening in the job market. I’m going to continue working with these companies to track job market data and share regular updates on what’s changing in the product hiring market every few months or so.

Marketing

Marketing Data Visualization Reporting Tools Artificial Inteligence

2020 Database Strategies and Contact Acquisition Survey Report

Advertiser: ZoomInfo

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

Data Visualization

Product Management University Announces Free Training Courses for Product Managers

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Aspiring product managers that want to learn basic skills and best practices for B2B and B2B2C product management and get certified. Who Are the Courses For?

Product Manager

Product Manager Product Management Certifications Customer Experience

My journey from laboratory scientist to product manager

Mind the Product

DECEMBER 19, 2023

The transition from academia to the tech industry, overcoming job loss, navigating a competitive job market, and embracing a new career path. Read more » The post My journey from laboratory scientist to product manager appeared first on Mind the Product.

Product Manager

Product Manager Product Management Management Management

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

Product Management University

MARCH 24, 2021

Marketing wants a strategy that makes it easier to differentiate your value. If your target markets are clearly defined and you understand what’s driving those organizations from the top down, your product portfolio strategy should energize sales, marketing, customer success, engineering and executives (80/20 rule in play).

Product Strategy

Product Strategy Strategy Differentiation Vision

How ZoomInfo Enhances Your ABM Strategy

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

Weak Development Team

Product Management University Launches The Customer Outcome Framework for Product Management, Product Marketing, Sales and Customer Success

7 Key App Marketing Strategies

Webinars

Trending Sources

A Decade of Product Management

Webinars

Crafting a go-to-market strategy for enterprise product management

The 2nd Generation of Innovation Management: A Survival Guide

Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University Announces New Micro Learning Courses for Product Managers

The Biggest Difference Between Product Management and Portfolio Management

Everything wrong with the product management job market. And how to fix it

How To Align Product Management And Supply Chain Operations For Successful Product Launches

Building a Great Product Management Organization

If I Were Building a Product Management Organization From Scratch, It Wouldn’t Have Product Managers

3 Empowerment Levels in Product Management

Product Manager Career Path: Positions, Responsibilities, and How to Advance

How To Set Up Innovation So That It Aligns With And Enables Corporate Strategy

Product Portfolio Management & the Strategic Ripple Effect 9 of 10 – The Best Product Launches Launch the Story, Not the Product

10 Tips for Effective Product Management Meetings

Product Managers – More Strategic as Product CEO or Portfolio Executive?

An inside look at the product job market

Best Practices for a Marketing Database Cleanse

Top product management reads in September

Navigating the AI job market – Hoang Nguyen (Director of Product)

How to Leverage Conflict in Product Management

How To Make Generative AI Your Market Research Intern

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

A case study: My learnings from finding product-market fit at Revolut

Meet Your New Partner: The Sales Team – B2B Marketing Rules

Challenges of Product Management and How to Overcome Them

From Marketing to Product: The Path to Product Leadership with Angela Fleming

The Problem with Product Market Fit (and What to Use Instead)

From Marketing to Product: The Path to Product Leadership with Angela Fleming

The AI Fueled Product Manager – The Best Version of You

AI is Changing How Product Managers Learn For the Better

A product management framework for building successful wearable products

Why B2B Contact and Account Data Management Is Critical to Your ROI

Product Management University Announces Product Strategy Framework for B2B

Are We Going About Stakeholder Alignment the Hard Way?

A guide to hiring exceptional product managers: Insights from product experts

State of the product job market, part 2

2020 Database Strategies and Contact Acquisition Survey Report

Top product management reads in March

Product Management University Announces Free Training Courses for Product Managers

My journey from laboratory scientist to product manager

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Not Very Good!

How ZoomInfo Enhances Your ABM Strategy

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