Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Product Management University

DECEMBER 11, 2024

In a similar fashion, AI is changing how product managers learn best practices, and it will all be for the better when you see the results. Common Scenarios Before & After AI Here are a few common product management scenarios that exemplify the stark difference between learning best practices before and with AI. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Product Innovation Educators

APRIL 27, 2020

Three phases of pricing for product managers. A lot of product managers are not very involved in pricing decisions. Ben has held several product management roles and is now the senior director for sales operations at FiscalNote. Summary of some concepts discussed for product managers. [2:51] 6:39] Market Research.

Research Software 330

Research Software Feedback Software Product Research User Testing 330

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Innovation Educators

JANUARY 13, 2025

A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation.

Research Software 267

Research Software User Testing Data Visualization Product Research 267

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 147

User Testing Product Research Data Visualization Customer Feedback 147

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. At all of them, I start understanding the current state of Product Management. Having a dedicated career ladder for product managers allows them to see their path to the C-Suite.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Guy

JULY 2, 2017

Recently, I participated in a product management mentorship program run by The Product Mentor. Ladislav Bartos , who was assigned to me as my inspirational mentor, has been working with me to further hone in on my product management skills. You can stand out from other product managers by applying these skills to yourself.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Melissa Perri

JUNE 29, 2017

“What is the difference between a Product Owner and a Product Manager?”. Honestly, I did very little of what I teach as Product Management now either. I wasn’t called a Product Manager until I bailed out of that and landed in a startup. I wasn’t called a Product Manager until I bailed out of that and landed in a startup.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Roman Pichler

MARCH 14, 2017

This sounds like a text-book product management responsibility to me. Nevertheless, the product owner is often regarded as a tactical role focused on managing the product backlog, detailing requirements, and interacting with the development team. Why didn’t the framework use the term product manager ? ”).

Product Management 265

Product Management Product Manager Research Software Product Research 265

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : Market Segmentation Tips and Strategize , pp. 59; Boost Your Product Leadership Power and How to Lead in Product Management , pp.

Vision 322

Vision User Testing Research Software Product Research 322

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. I suspect most of what you’ve learned about product management thus far has revolved around “the product.” The first box in the Secret Product Management Framework.

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Framework User Testing Product Management Product Manager 302

Product Innovation Educators

SEPTEMBER 9, 2024

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. By mastering these areas, product managers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

Product Innovation Educators

JUNE 29, 2020

Learn the qualities of a successful product manager and leader. Leaders of product management need agility, influence, trust, empathy, and motivating vision. Roman is a product management expert specializing in digital products. He is the author of several books, including his latest, titled, How to Lead in Product Management.

Agile 276

Agile Product Management Product Manager Workshop 276

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile 261

Agile Product Research User Testing Feedback Software 261

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.

Product Research 264

Product Research Product Management Product Manager Customer Experience 264

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

JULY 29, 2024

Outcome-Driven Innovation – for Product Managers Watch on YouTube [link] TLDR Tony Ulwick, creator of Jobs-to-Be-Done, introduces Outcome-Driven Innovation (ODI), a revolutionary approach to product management. They focus on generating and managing ideas rather than understanding customer needs.

Data Visualization 284

Data Visualization Research Software Product Research Product Management 284

Spice Catalyst

NOVEMBER 15, 2024

This is the third episode of Product Success Issues with David Fradin, covering Personas, How to do Market and Competitive Research, and the sixteen key significant issues affecting the world that will influence new products and services and changes to existing products and services.

Market Research 78

Market Research Product Research Marketing Product Marketing 78

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market. What is product management?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Product Innovation Educators

FEBRUARY 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area called market research. Summary of some concepts discussed for product managers [6:08] What tools or processes do you use for customer research? That is why Andrea Ruttenberg, PhD, is joining us.

Research Software 288

Research Software Systems Review User Friction Product Research 288

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

MAY 23, 2022

He leads market strategy for UserTesting, which is a firm that helps you experience what your customers experience, getting human insights within just a few hours to help you design and deliver exceptional products. Summary of some concepts discussed for product managers. [3:44] 3:44] How do we get better insights about our customers?

Customer Feedback 250

Customer Feedback User Testing Product Research Customer Experience 250

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

Enterprise 204

Enterprise Startups User Testing Product Research 204

Product Innovation Educators

JUNE 24, 2024

How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. Both require wearing multiple hats, adapting quickly, and managing complex initiatives with limited resources.

Product Management 249

Product Management Product Manager User Friction Product Research 249

Product Innovation Educators

DECEMBER 12, 2022

How product managers can align stakeholders on product projects. Today we are talking about the need for product leaders to manage stakeholders and the associated challenges this creates. He is currently working on a new book project, co-authoring Aligned: Stakeholder Management for Product Leaders. ” What a great quote.

Product Research 223

Product Research Workshop User Testing Management 223

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Also, this episode is sponsored by PDMA, the Product Development and Management Association.

User Testing 301

User Testing Vision Naming Branding 301

Product Innovation Educators

SEPTEMBER 6, 2021

What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. He has 15 years of experience in managing multiple products throughout different life cycles, from start-ups to publicly traded multinational enterprises.

Marketing 156

Marketing User Testing Research Software Product Research 156

Product Talk

SEPTEMBER 11, 2019

One of my goals at Product Talk is to showcase what good product management looks like. Today, I’m excited to introduce a new series, Product in Practice, where I’ll profile product managers doing great work. I met Rachel when she was a product manager at Arity (an Allstate company). You are a product manager.”

Research Software 220

Research Software User Testing Data Visualization Feedback Software 220

Alchemer Mobile

MARCH 11, 2025

Leveraging Automation: Using tools like Alchemer to streamline follow-ups and feedback management. Market Researcher, Alchemer customer Ease of use and you have a WONDERFUL customer support staff with a quick response time – love it! Updating Customers on Resolutions: Informing them when their issue has been addressed.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Product Talk

MAY 18, 2022

You might need to get buy-in or support from leadership, you may need to collaborate with user research or data science teams, and you will likely experience some overlap with customer-facing teams like sales, marketing, and customer success. We see similar tendencies on the marketing side. Get in touch here. Tweet This.

User Testing 256

User Testing Customer Experience Customer Feedback Product Research 256

Product Innovation Educators

DECEMBER 7, 2020

How product managers can empathize with customers and colleagues in five steps. You’ve heard it before, product managers need empathy. Clearly, empathy is important, but not all product managers have gained this skill, and others are not using it correctly. . Summary of some concepts discussed for product managers. [2:37]

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