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Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

By Holt Hackney, Originally Printed in Architecture and Governance Magazine. In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change.

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Product Trial Onboarding Process: How to Get Free Trial Users to Convert

Userpilot

In this blog, we’ll explore what a product trial is, describe the onboarding process, and give you the tools you need to apply it in your own SaaS. It’s impossible to do any of this without the right onboarding tool (or marketing automation platform) for the job. You need to engage them within the tool itself.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. People are busy, have reduced attention spans and are bombarded daily with ads and messages. This is unsurprising. Hurdle No. Hurdle No.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

It’s no surprise, then, that out of the thousands of new products launched every year, 95% will fail, according to Harvard Business School professor Clayton Christensen, as reported by Inc. People are busy, have reduced attention spans and are bombarded daily with ads and messages. This is unsurprising. Hurdle No. Hurdle No.

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Responsive Website vs. Native App: What To Choose & When

Alty

Mobile traffic has already surpassed desktop traffic in 2015 in ten main markets including the US and Japan. survey , most generations (Baby Boomers, Gen X, and Millenials) are now choosing mobile as their primary channel for content consumption: The mobile commerce market will generate $284 billion in global revenues by 2020.

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Customer Success Operations: The Hottest Career in the Customer Service Space

Gainsight

This post originally appeared in Customer Experience Magazine. Or your marketing team without marketing operations? Let’s dig in a bit and find out more about what CS Ops does, why it’s critical for modern businesses, and why it’s become the hottest career in the customer service space. And, to be honest, it works!

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Notifications tray?—?The new battlefield

The Product Coalition

A report on push notifications by Accengage states that the worldwide average click rate of push notifications is 7.8%. For obvious things like breaking news, a WhatsApp message or order delivery, you need to immediately inform the user. A magazine app would send a cricket magazine notification to a user interested in sports.