Remove Looker Remove User Experience Remove User Testing
article thumbnail

How to standardize user research in your organization

Userzoom

If you’re in the process of democratizing UX beyond the boundaries of your own UX team, and equipping other people in the organization with the skills to run their own research, s tandardization can increase efficiency and helps set expectations of what’s involved in a user research project. UX Researcher | GrubHub. “It

article thumbnail

How to Interpret Customer Data with Data Visualization Tools: Expert Insights for Product Teams

Userpilot

For example, when launching a new feature, the right data visualization tool will let you track user interactions through a funnel report. The goal is simple: make data easy to understand and improve user experience quickly. To improve onboarding , we analyze activation points to see how quickly users can reach value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ultimate marketing technology stack for 2019

Intercom, Inc.

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Here’s a tried and tested formula: Pick a topic/keyword.

article thumbnail

How to Build Your Dream Analytics Stack

Indicative

It is important to customize the components of your analytics stack to meet your business’s unique needs. Here are the key components of a data analytics stack and how they all fit together to enable data-driven decision-making. Events” are user actions, or what a company would define as a meaningful transactional moment.

article thumbnail

The ABCs of data: how to make sense of your company’s data as a product manager

Mixpanel

And yours is among all that data—data about and produced by your customers as well as data that’s central to your day-to-day business operations. As with many things in this life, organization is the first step to success, whether you’re looking to increase operational efficiency, improve user experience, or innovate to grow market share.

article thumbnail

Business Intelligence vs. Customer Analytics: Why You Need Both

Indicative

In this article, you’ll learn about a new genre of customer analytics capabilities that speak the language of people, rather than systems. If you use Looker, for instance, you probably rely on this platform’s data capabilities. SQL is the basis for many modern BI systems — including Looker and Tableau. Enter customer analytics.

article thumbnail

The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

Master Google Analytics 4 for user behavior analysis, UX design optimization, and enhanced website performance to improve sales. Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. It’s six years old.