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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Become a Business Intelligence Analyst [+Tools and Resources]

Userpilot

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Looking into tools for business intelligence analysts? Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities.

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How to Become a Product Analyst [+Tools and Resources]

Userpilot

TL;DR A product analyst is a professional who conducts product research , analyzes, and interprets such data to make accurate decisions about the product. Lead Product Analyst : A lead product manager leads the product analysis efforts and monitors the research, analysis, reporting , and strategy development. Let’s dive in!

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Business Intelligence Analyst Career Path

Userpilot

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

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Best Resources for Business Intelligence Analysts

Userpilot

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. They are an excellent resource for analysts interested in the intersection of data and user experience.

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The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

UX Planet

As a UX designer or someone who is running an online business, using Google Analytics 4 can help you understand how visitors interact with your website, identify user segments, and optimize the user experience. Setting up Google Analytics 4 involves creating a property and implementing the tracking code.

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Connection and Compatibility: How OkCupid Uses Analytics to Help People Find Love

Amplitude

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. I’ve been with OkCupid for three years and I manage our data science team, which handles platform analytics.