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Support needs installation guides, training sessions, FAQs, bug reporting categories. That includes fully tested software, documentation, pricing/packaging, part numbers, marketing assets, targeted lead gen, competitive intelligence, supporttraining, problem escalation, partner/channel materials, etc.
And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. That’s great training for field sales engineers or support teams, but shallow for application developers. What’s a partial alternative? With
Monitor compliance with the GDPR and other data protection laws, including managing internal data protection activities, advise on data protection impact assessments; train staff and conduct internal audits. Be the first point of contact for supervisory authorities and for individuals whose data is processed (employees, customers etc).
If you believe your organization will benefit from a “Voice of Customer” initiative, you will need strong alignment from the CEO and leadership team. To ensure that this initiative is highly accessible across your company, define, set up and train on organizationally relevant options for customer engagement. . Do customer support.
They’ve also maintained a cost leadership position by making their product accessible through a free version that offers basic features. This service can be provided through support, training, consulting, and other value-added services. This has allowed them to capture a significant market share.
The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. I am using the word serve as in servant leadership. So that the senior manager can decide on the mix of products and services as a product line.
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