Intercom, Inc.

JUNE 3, 2021

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. But in general, when you have a lot of parallelizable work, let’s say you’re trying to build the Android app and the iPhone app and the desktop app.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Amplitude

MARCH 11, 2020

Ideally, stakeholders come to the table with informed and researched perspectives as to how they would force rank feature priorities and what the features could achieve once delivered. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. The company was also getting pulled upmarket.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Get Weekly Advice From Software Experts. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. But they don’t necessarily know what the state of the art is on these technologies. Upcoming Events.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

The Product Coalition

FEBRUARY 26, 2022

To compensate, I’ve seen UX researchers & designers pick up the mantle a lot more, and the design teams have really leaned into this space. One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role.

User Testing 174

User Testing Weak Development Team Customer Experience Customer Feedback 174