Leadership Product Marketing Roadmap 
Userpilot
MAY 30, 2024
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. They define the product vision , strategy, and roadmap.
The Product Coalition
FEBRUARY 4, 2023
But product management at the lower levels is still an individual sport, while product leadership at the highest levels is a team sport. They learned how to play the team sport called product leadership. But once they see you have valuable insights and ideas, your leadership will rock.
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The Product Coalition
DECEMBER 11, 2023
So you have done your planning and now want to communicate your roadmap to management or to the team. Here is a template that will help you not only communicate your roadmap better but also build it the right way from the get-go. Photo by Tamil Vanan on Pexels You might have heard that I’m writing a book on product leadership.
The Product Coalition
OCTOBER 30, 2022
Roadmaps require massive prioritization. It’s nice, but there is a much higher level of prioritization that needs to happen and would impact your roadmap much more. The same happens with your roadmap. Your roadmap must serve the company’s (business) goals , and therefore that’s where you need to start. Photo by Anete L?si?a
Intercom, Inc.
SEPTEMBER 2, 2021
At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.
Userpilot
NOVEMBER 23, 2023
How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.
Intercom, Inc.
SEPTEMBER 1, 2021
That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.
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